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	VERITAS SINGULARIS AXIS DATABASE MARKETING GROUP INC. 1277965 1 Nov 2005	ABANDONED SECTION 36 on 21 Nov 2006	Customer Data Cleansing and Matching: 1. Customer Data Matching Method... Class 035 Class 035 Advertising, Business & Retail Services Customer Data Cleansing and Matching: 1. Customer Data Matching Methodologies, Match Rules, Match Criteria, Match Algorithms that result in accurate linking of customer accounts; 2. Customer Data Integration (CDI) of disparate source files into matched Individual, Household or Business Entities; 3. Deduplication of a Client's multiple Customer Information Files to arrive at one name and address per customer; 4. Deduplication of a Client's master Customer Information File with one or more Prospect lists to ensure Prospect names are non-customers; 5. Customer-centric database development 6. Manual Data Entry of names and addresses (via web form, call centre inquiry, fax, contest entry, promotional rebates, etc.) are matched to existing client databases to either verify existence of customer or add as new customer. Class 037 Class 037 Construction and Repair Services Customer Data Quality Assessment: 1. Customer Data profiling to determine the specific condition of key name and address and non-name and non-address fields for the purpose of inclusion in matching criteria; 2. Customer Data Quality analysis to assess the frequency, validity and completeness of information 3. Data Quality defect identification and repair opportunities 4. Audit the integrity of existing matched relationships to identify over-matching (records do not belong to the same individual) or under-matching (records have not been linked to the same individual when they should be linked). ... Class 038 Communications Services Class 041 Education and Entertainment Services Class 042 Computer & Software Services & Scientific Services

1277965

ABANDONED SECTION 36

on 21 Nov 2006

VERITAS SINGULARIS

AXIS DATABASE MARKETING GROUP INC.

1277965 · 1 Nov 2005

035

037

...

Customer Data Cleansing and Matching: 1. Customer Data Matching Method...

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Axis database marketing group inc. (1)

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Class 35 (1)

Class 37 (1)

Class 38 (1)

Class 41 (1)

Class 42 (1)

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