Providing assistance, fitness evaluation and consultation to businesses to help their employees make health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs; Promoting public awareness of health and wellness issues that affect health promotion and group or individual health and wellness programs; Health related insurance services and products, namely, providing a health insurance exchange in the nature of a marketplace that offers purchasers of health insurance a variety of plans, namely, traditional and pre-paid health insurance plans, consumer driven health care plans, health reimbursement arrangements, from different insurance providers, and health benefit plan management services of others in the nature of cost management for the health benefit plans of others; Providing business assistance and consultation to businesses to help their employees make health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs, namely, by promoting awareness of the benefits of making health, wellness and nutritional changes in daily living via incentive loyalty programs and reward programs, specifically excluding promotional services relating to financial services, credit and debit card services and payment solutions services, incentive loyalty programs and reward programs unrelated to life insurance, health insurance or medical insurance, identify theft identification and protection services, and bonus programs and promotional schemes associated with credit card services and payment solution services; Providing business assistance and consultation to businesses to help their employees make health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs in the nature of health care cost review and containment; Health related insurance services, namely, cost management of traditional and pre-paid health insurance plans, consumer driven health care plans, health reimbursement arrangements and pre-paid health insurance plans that mutually benefit employees, employers, and the greater society based on dynamic pricing and risk-management analysis, and health benefit plan cost management services; providing business administration assistance and consultation to businesses to lower health care cost and increase productivity through employee health, wellness and nutritional changes in their daily living; management of databases in the fields of employee health insurance and wellness programs; Health care related services, namely, wellness services, namely, promoting health and healthy behaviors by means of arranging and conducting incentive awards programs for health plan participants to motivate their participation in activities that promote health and reward healthy behaviors; providing assistance, incentive loyalty programs and reward programs, and consultation to businesses to help their employees make health, wellness and nutritional changes in their daily living to increase business productivity and lower health care costs; providing business consulting services in the field of wellness, namely, providing health plan sponsors with business information and business methods for coordinating each health plan participant's plan participation costs with the level of such participant's engagement in behaviors that promote health and wellness; providing business assistance and consultation to businesses in the field of health care to help employees make health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs; database management for others in the fields of employee life and health insurance and wellness programs; database management for others in the fields of employee health insurance and wellness programs; Business consultation to assist businesses in promoting employee awareness of the benefits of making health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs; management of databases in the fields of employee health insurance and wellness programs.

Providing health insurance underwriting services through pre-paid health plans offering wellness programs that reward members for participation in prevention, fitness, lifestyle and education activities; Providing health insurance underwriting services; Health related insurance services, namely, underwriting, administering, managing, and providing traditional and pre-paid health insurance plans, consumer driven health care plans, health reimbursement arrangements, medical savings account services, health benefit plan management services and pre-paid health insurance plans for the benefit of others; Insurance underwriting and administrative services, namely, the underwriting and administration of life insurance, health insurance or medical insurance; healthcare financing; providing information in the field of healthcare financing; issuing of tokens of value in relation to customer loyalty arrangements and programs exclusively related to life insurance, health insurance or medical insurance; insurance services, namely, administration of health insurance; Insurance underwriting and administration services for life insurance programs and health insurance programs which include a wellness program; health care related services, namely, wellness services, namely, providing benefit services information by means of a global computer network; health care related services, namely, providing benefit services information by means of a global computer network; Health care related services in the nature of wellness services, namely, providing benefit services information in the nature of information about healthcare insurance plans by means of a global computer network; Health related insurance services and products, namely, underwriting, administering, managing, and insurance brokerage services in the nature of providing traditional and pre-paid health insurance plans, consumer driven health care plans, health reimbursement arrangements, medical savings account services, financial management services of health benefit plans and providing pre-paid health insurance plans for the benefit of others; providing an on-line computer database for others for researching and reporting in the fields of employee life and health insurance; issuing of tokens of value in relation to customer loyalty arrangements and programs exclusively related to life insurance, health insurance or medical insurance, specifically excluding the issuance of tokens of value for financial services, credit and debit card services and payment solutions services, incentive loyalty programs, reward programs unrelated to life insurance, health insurance or medical insurance, identify theft identification and protection services, bonus programs and promotional schemes associated with credit card services and payment solution services; Providing wellness services, namely, providing health plan sponsors with financial information and financial advice in the nature of methods for coordinating each health plan participant's plan participation costs with the level of such participant's engagement in behaviors that promote health and wellness; Health care related services, namely, wellness programs and providing benefit services information in the nature of health insurance plans by means of a global computer network; Health care related wellness services, namely, providing benefit services information in the nature of information about healthcare insurance plans by means of a global computer network; Health related insurance services, namely, health insurance underwriting, insurance administration, financial management, and insurance brokerage, all in the field of traditional and pre-paid health insurance plans, consumer driven health care plans, health reimbursement arrangements, medical savings accounts and pre-paid health insurance plans for the benefit of others, and health benefit plan management services in the nature of processing, administering and managing employee benefits plans concerning insurance and finance; providing an on-line computer database for others featuring information and statistics about patient reimbursement and insurance coverage for researching and reporting in the fields of employee life and health insurance; Insurance services, namely, the underwriting and administration of life insurance, health insurance and medical insurance; providing financial information in the field of financing loans for individual healthcare; issuing of tokens of value in relation to customer loyalty arrangements and programs exclusively related to life insurance, health insurance and medical insurance, specifically excluding the issuance of tokens of value for financial services, credit and debit card services and payment solutions services, incentive loyalty programs, reward programs unrelated to life insurance, health insurance or medical insurance, identify theft identification and protection services, bonus programs and promotional schemes associated with credit card services and payment solution services; Providing wellness services, namely, providing health plan sponsors with financial information and financial advice about methods for coordinating each health plan participant's plan participation costs with the level of such participant's engagement in behaviors that promote health and wellness; administration of pre-paid health care plans offering wellness programs that reward members for participation in prevention, fitness, lifestyle and education activities; Health care related services, namely, providing benefit services information in the nature of information about healthcare insurance plans by means of a global computer network; Providing databases featuring information about insurance, namely, employee health insurance; Health related insurance services and products, namely, underwriting and financial, claims administration of traditional and pre-paid health insurance plans, consumer driven health care plans, health reimbursement arrangements, medical savings accounts and pre-paid health insurance plans that mutually benefit employees, employers, and the greater society based on dynamic pricing and risk-management analysis; Health care related wellness services, namely, providing health plan participants with information via a web site on healthcare benefit insurance plans; healthcare financing in the nature of financing loans for individual healthcare; Insurance services, namely, claims, financial administration of health insurance; Insurance underwriting and insurance administration services for life insurance programs and health insurance programs which include a wellness program; Healthcare financing in the nature of financing medical research of others.

Educational services, namely, organizing and conducting workshops, conferences and symposia relating to health promotion and group or individual health and wellness issues; Health care related services in the nature of wellness services, namely, providing health plan participants incentives to motivate their participation in activities that promote health and reward healthy behaviors via providing recognition and incentives by the way of awards to demonstrate excellence in the fields of healthy eating and continued and effective practice of physical exercise to motivate their participation in activities that promote health and reward healthy behaviors by means of a global computer network; providing recognition and incentives by the way of rewards in the nature of awards distributed through a loyalty program contests for businesses to demonstrate excellence in the fields of making health, wellness and nutritional changes in daily living to increase productivity and lower health care costs, specifically excluding promotional services relating to financial services, credit and debit card services and payment solutions services, incentive loyalty programs and reward programs unrelated to life insurance, health insurance or medical insurance, identify theft identification and protection services, and bonus programs and promotional schemes associated with credit card services and payment solution services; Providing an on-line computer database for others featuring information regarding fitness, which is used to assist in researching and reporting in the fields of health care wellness programs.

Application service provider, namely, providing, hosting, managing, developing, researching, analyzing, reporting, and maintaining applications, software and databases for others in the fields of employee health insurance and wellness programs; application services provider, namely, hosting, managing, developing, analyzing, and maintaining applications and software in the fields of employee health insurance and wellness programs; application services provider, namely, hosting, managing, developing, researching, analyzing, and maintaining applications, software for others in the fields of employee life and health insurance and wellness programs; application services provider, namely, providing online non-downloadable applications and software for others for setting and tracking health goals, locating gyms, and tracking workouts in the fields of employee life and health insurance and wellness programs; application service provider, namely, hosting, managing, developing, researching, analyzing, and maintaining applications, software for others in the fields of employee health insurance and wellness programs; health care related services, namely, wellness programs and providing health and medical care information and benefit services information by means of a global computer network; hosting digital content on the internet, namely, hosting an on-line computer database for others in the fields of employee life and health insurance and wellness programs; hosting digital content on the internet, namely, hosting an on-line computer database for others in the fields of employee health insurance and wellness programs.

Health care related services, namely, wellness services, namely, providing health plan participants with health information to motivate their participation in activities that promote health and reward healthy behaviors, and providing health and medical care information by means of a global computer network; providing an on-line computer database for others featuring information regarding health and nutrition in the fields of employee life and health insurance and wellness programs; providing an on-line computer database for others featuring information regarding health and nutrition in the fields of employee health insurance and wellness programs; health care related services, namely, wellness programs and providing health and medical care information by means of a global computer network; Health care related services in the nature of wellness services, namely, providing health plan participants with information via a web site on the benefits of good health and nutrition, and providing health and medical care information in the nature of internet-based health care information services by means of a global computer network; Providing an on-line computer database for others featuring information regarding health and nutrition for researching and reporting in the fields of health care wellness programs; providing information in connection with the forgoing, namely, medical information; Providing wellness services, namely, providing health plan sponsors with personalized healthcare and medical information through reports regarding participant's engagement in behaviors that promote health and wellness and methods in the nature of medical advice in the field of physical activity for promoting personal fitness to help coordinate each health plan participant's plan participation costs with the level of such participant's engagement in behaviors that promote health and wellness; Health care services in the nature of wellness programs that reward members for participation in prevention, fitness, lifestyle and education activities; Health care related services, namely, health care services in the nature of wellness programs and providing health and medical care information by means of a global computer network; providing information in connection with the forgoing, namely, healthcare information; Providing medical testing services, namely, fitness evaluation provided to businesses in order to help their employees make health, wellness and nutritional changes in their daily living, which will help to increase productivity and lower health care costs; Providing an on-line computer database for others featuring information and statistics about health and wellness, which is used to assist in researching and reporting in the fields of employee life and health insurance; Health care related services, namely, wellness programs and providing health and medical care information and benefit services information by means of a global computer network.

Organization, management and operation of incentive, reward or loyalty programs; arranging and conducting incentive, reward or loyalty programs to encourage members or participants to make responsible life choices; arranging and conducting incentive, reward or loyalty programs to promote good practice; promoting the sale of goods and services of others by awarding points or rewards for purchases, membership or participation; providing consultancy, evaluation and support services to business in the field of employee health and wellness; conducting and administering programs featuring discounts for membership of health and fitness clubs; association services promoting the interests of healthy living and fitness; business administration services provided to others in connection with the management of health schemes for employees; issuing of tokens of value as part of incentive, reward or loyalty programmes