Advertising the goods and services of others; rental of advertising space and advertising material as well as providing and rental of advertising space on the Internet; publication and dissemination of advertising matter for others, in particular of printed advertising matter in printed magazines and books, and of electronic advertising matter on the Internet and via mobile phones and tablets; compilation, systemization, updating and maintenance of data in databases; organisation and conducting of exhibitions and trade fairs for commercial and advertising purposes for others in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news; retail services relating to the following goods: fuels, in particular barbecue lighting fuel, wood coal, briquettes, gas, also bottled in gas cartridges, dietary supplements and dietetic preparations, food for babies, sanitary preparations and articles, pest control preparations and articles, medical and veterinary preparations, pharmaceuticals and natural remedies, medical dressings, coverings and applicators, machines and machine tools for treatment of materials and for manufacturing, in particular electric can openers, electric fruit presses, electric kitchen machines, coffee grinders, other than hand-operated, electric cheese slicers, electric knives, electric blenders for household purposes, electric coffee mills, pepper mills, other than hand-operated, electric beaters, peeling machines and grinding machines, dispensing machines, sweeping, cleaning, washing and laundering machines, nonelectric, hand-operated tools and implements for treatment of materials, and for construction, repair and maintenance, in particular can openers, non-electric egg slicers, table cutlery, including paper and plastic cutlery, scaling knives, butcher knives, meat choppers, meat hammers and meat tenderizers, barbecue cutlery, grilling tongs, sharpening instruments, cheese slicers, nutcrackers, non-electric pizza cutters, blade sharpening instruments, sharpening stones, cutters and choppers, databases, software, in particular apps for handheld computers and smart phones to read periodicals and magazines, apps for providing or retrieving text articles and messages, pictures, photographs, audio files and video files in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news, educational apps in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news and apps providing quiz games, knowledge tests and riddles in the fields of lifestyle, culture, society, entertainment events, entertainment shows, design of consumer goods and articles of daily use, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, CDs, CD-ROMs, DVDs and other digital image and sound carriers and recording media, namely, USB flash drives, USB cards, digital audio tapes, digital video tapes, digital audiovisual tapes, digital camera memory cards, flash memory cards, random access memory cards and secure digital (SD) memory cards, recorded and downloadable electronic publications including multimedia publications, e-magazines and e-books, electronic newsletters, recorded and downloadable photographs and other image files, recorded and downloadable audio books, music and other audio files, recorded and downloadable videos and other moving image files, information technology, namely, computers, notebook computers, tablet computers and mobile phones, audio-visual, multimedia and photographic devices, namely, digital media players, portable media players, audio-video receivers, audiovisual receivers, digital camcorders, digital video cameras and photographic cameras, thermometers for household and kitchen, burners, boilers and heaters, food and beverage cooking, heating and cooling equipment, refrigerating and freezing equipment, heating, ventilating, and air conditioning and purification equipment, steam generating apparatus, cooking appliances, cooling apparatus and drying apparatus, in particular barbecues, bread-making machines, bread baking machines, bread toasters, electric pressure cookers, roasting jacks, electric deep fryers, freezers, grill buckets, grills, also with roasting jacks, roasting spits, hearths, electric coffee filters and electric coffee machines, printed matter, in particular magazines and books, printed photographs, instructional and teaching material, namely, books, manuals, lesson plans, work books, posters and flashcards in the fields of cooking, food and beverages, nutrition and kitchen appliances, tableware and cooking equipment, stationery, paper and cardboard, bags and articles for packaging, wrapping and storage of paper, cardboard or plastics, paper and cardboard, disposable paper products, namely refuse bags of paper, tissues of paper for removing make-up, parchment paper, banners of paper, mats for beer glasses, paper cocktail parasols, bunting of paper, flags of paper, face cloths made of paper, paper coffee filters, bags for microwave cooking, paper kitchen rolls, bibs of paper, banners of paper, paper doilies, paper handtowels, table napkins of paper, handkerchiefs of paper, place mats of paper, placards of paper, place cards, dinner mats of paper, absorbent paper, tablecloths of paper, toilet paper, drying towels of paper, tablemats of paper, furniture and furnishings, furniture for kitchens, kitchen units, work surfaces, non-metallic hardware, namely mooring buoys, locks and keys, door, gate and window fittings, valves, fasteners, clappers, clips, connectors and fixtures, fans, flaps, handles and rails, hinges, hooks and hangers, identification bracelets, molds and shapers, pennants holders, plugs, protectors and supports, reels, reinforcers, rings, rods, saw horses, sink mats, spacers, sink liners, stair fittings, springs, stacking adaptors, staves, stakes and poles, suction pads, suspension tracks, tags, tensioners, tent parts, tissue holders, trays, statues, figurines, works of art and ornaments and decorations, made of materials such as wood, wax, plaster or plastic, unprocessed and semi-processed materials, not specified for use, namely amber, animal parts, meerschaum, plant parts, containers, and closures and holders therefor, non-metallic, displays, stands and signage, non-metallic, cookbook holders, tableware, cookware and containers, pots, pans, statues, figurines, plaques and works of art, unworked and semiworked glass, not specified for use, gardening articles, namely apple corers, flower containers, compost containers for household uses, planting baskets, planting pots, seed bowls, vases, brushes and other articles for cleaning, namely, brooms, carpet sweepers, furniture dusters, mops, sponges for household purposes, electric and non-electric toothbrushes, all-purpose cleaning preparations, cleaning and polishing cloths, glass cleaner and household cleaning towels, brush-making articles, cosmetic and toilet utensils and bathroom articles, household articles for clothing and footwear, namely boot jacks and shoehorns, buttonhooks, clothes racks, clothes stretchers, ironing and clothes pressing articles, shoe polishers, shoe stretchers and shapers, sponges, brushes, mugs, frying pans, cooking skewers of metal, bread boards, bread bins, bread baskets, butter dishes, butter-dish covers, hot pots, not electronically heated, egg cups, glass jars, disposable table plates, coolers , cruets, chopsticks, bottles, bottle openers, molds for kitchen use, ice cube molds, nonelectric deep fryers, non-electric fruit presses, vessels for household and kitchen, vegetable dishes, spice sets, glass receptacles, grill gloves, grill brushes, grills, grill supports, napkin holders, gloves for household purposes, heat-insulated containers, insulating flasks, heat-insulated containers for beverages, heat-insulated containers for food, non-electric coffee filters, non-electric coffeepots, hand-operated coffee grinders, cookware, garlic presses, cookery moulds, cauldrons, cooking pots, cooking utensils, cake moulds, kitchen containers, kitchen utensils, cooking pot sets, isothermic bags, hand-operated blenders for household purposes, mixers, cocktail shakers, hand-operated pepper mills, pepper pots, grater for household purposes, salad bowls, salt cellars, spatulas for kitchen use, cutting boards, table plates, cups, table services, pots, drinking glasses, drinking vessels, funnels, pie servers, sugar bowls, raw textile fibers and substitutes, goods made of textile and fibers, namely, bath mats of textile, bathroom towels of textile, curtains of textile, furniture coverings of textile, chemical fiber bags for industrial purposes and chemical fiber nettings, ropes and strings, nets, fabrics, textile goods, and substitutes for textile goods, in particular towels of textile, table covers, clothing, in particular aprons, pants, jackets and t-shirts, head gear, in particular caps, footwear, sporting articles and equipment, festive decorations and artificial Christmas trees, toys, games, playthings and novelties, beer and brewery products, non-alcoholic beverages, preparations for making beverages, mineral and carbonated waters, fruit drinks and fruit juices, preparations for making alcoholic beverages, alcoholic beverages, except beer, in particular spirits, parts and fittings of all the aforesaid goods.

Telecommunications, in particular broadcasting and transmission of television, radio, broadcasting and transmission of television and radio programs as well as computers, collection and delivery of news (news agencies); data services of an online provider, namely electronic transmission of multimedia content, namely, video files, audio files and pictures, text documents, text messages, drawings and photographs via websites and downloadable mobile applications; providing access to multimedia content, namely, video files, audio files and pictures, text documents, text messages, drawings and photographs via websites and downloadable mobile applications in computer networks; providing access to databases in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news; providing access to, as well as telecommunications via, web, mail, news and video sharing portals in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news on the Internet.

Education, namely, providing live and on-line classes, seminars, tutoring and workshops in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news; training in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news, entertainment, namely, entertainment in the form of fashion shows, live comedy shows, live musical concerts, dance performances, cooking and grilling contests and food and drink tasting events; entertainment, namely, Internet entertainment, namely, providing articles in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news, all via a website; sporting events, namely, organization of sports events and competitions in the fields of bowling, fishing, basketball, soccer, golf, running, skiing and swimming, and cultural activities, namely, arranging and conducting of lectures, workshops, games and quizzes in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news; editing and publication of printed matter; editing and publication of electronic publications, not for advertising purposes, namely, books, periodicals, newspapers, magazines and brochures including multimedia publications; editing and publication of audio books, not for advertising purposes; editing and publication of printed and electronic matter consisting of texts, namely, stories, comments, reports, reportages, newspaper articles, magazine articles, editorials, recipes and manuals, images, namely, photographs, pictures and drawings, films and music, also in the form of multimedia works, in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news; providing online non-downloadable electronic publications, including multimedia publications, namely, books, magazines, newspapers, journals, editorials, brochures and manuals; services of photo agencies, namely photography, photographic reporting and providing (rental) of images and footage; radio, television and Internet entertainment, in particular via quiz shows, cooking shows and advice radio, television and Internet programs in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news; film and audio production; production of video recordings as well as television shows and programs; organization and conducting of cooking seminars, cooking classes and grill classes; organisation and conducting of fairs and exhibitions for cultural, training and entertaining purposes in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news.

Design and development of computer hardware and software, including design, development and production of databases, apps, namely, apps for handheld computers and smart phones to read periodicals and magazines, apps for providing or retrieving text articles and messages, pictures, photographs, audio files and video files in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news, educational apps in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news and apps providing quiz games, knowledge tests and riddles in the fields of lifestyle, culture, society, entertainment events, entertainment shows, design of consumer goods and articles of daily use, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, computer games and websites; maintenance of database software; providing temporary use of non-downloadable software applications and nondownloadable database servers for third parties accessible via a website in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news; software as a service (SaaS) provider in the field of software for providing or retrieving text articles and messages, pictures, photographs, audio files and video files in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news; software as a service (SAAS) provider in the field of educational software in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news; software as a service (SAAS) provider in the field of software providing quiz games, knowledge tests and riddles in the fields of lifestyle in the nature of nutrition, personal fashion, cooking, home design and renovations, culture and society, namely, movies, television shows, theatre, celebrities, ethnology, art, music, literature, history, entertainment events and entertainment shows in the nature of theatre, movies, television shows, live concerts, fashion, beauty, styling, celebrities, music, cooking, eating, drinking, automobiles, sports, travelling, architecture, economy, finance, satire, art, daily news, weekly news, monthly news and regional news.

Newsletters.

Providing information about beef, by means of business cards, stationery, labels, decals, flyers, brochures, newsletters, billboards, portable signs, stationary signs, television, radio, newspapers and an Internet website.

Interactive electronic communications services, namely the operation of an Internet website for the purpose of providing information in the field of beef; advertising for others, and email.