Operating a customer loyalty rewards program, namely promoting the sale of wares and services through the operation of an incentive reward program whereby points or rewards are earned through the purchase of automotive parts and fittings, motor oil, lubricants and greases, automotive chemicals and vehicle maintenance, repair and cleaning services, providing customers with redeemable rewards points for use in association with consumer products and services; promoting the sale of goods and services through promotional sweepstakes and contests; retail services in the field of automotive lubricants and chemicals provided through direct solicitation by sales agents and by distributors; wholesale services in the field of automotive lubricants and chemicals provided through direct solicitation by sales agents; providing consumer product information in the field of automobiles, via the Internet

Providing vehicle maintenance information pertaining to scheduled automotive maintenance appointments; providing information in the field of automotive maintenance and repair services via a website

Providing access to an on-line computer database in the field of automotive parts via a website

Entertainment services, namely organizing and conducting sweepstakes and contests in the form of lotteries featuring prizes over a global computer network and wireless telecommunications networks; providing non-downloadable instructional videos in the field of motor vehicle maintenance and motor vehicle repair, and automotive lubricants and chemicals via a website

Computer services, namely, providing temporary use of a non-downloadable web based software application for vehicle specific scheduled maintenance program services in the field of automotive maintenance

Glass drinking bottles, mugs

T-shirts, hoodies, hats, socks

Entertainment services, namely non-downloadable videos and audiovisual recordings featuring music, music videos, movies, television shows, skits, blogs, video journals, games, trivia, contests, and discussions on news and hot topics in the fields of entertainment, comedy, charity and popular culture transmitted via the internet and social media websites and platforms and operation of a fan club in support of a digital media creator

Entertainment services, namely, conducting sports contests or sweepstakes in the field of baseball; educational services, namely, baseball skills programs and baseball training sessions

Electrical and scientific apparatus, namely, headphones; ear buds; audio speakers; pre-recorded CDs; DVDs featuring content related to baseball; magnetically encoded credit cards; carrying cases for hand-held computers; protective carrying cases for portable music players; tablet computers; mobile phones; mobile phone accessories, namely, cases and face plate covers; fitted plastic films known as skins for covering and providing a scratch proof barrier or protection for mobile phones, computer tablets, MP3 players, laptops, digital cameras, global positioning system receivers and transmitters; decorative charms for mobile phones; binoculars; calculators; decorative switch plate covers; luminous signs; neon signs; eyeglasses; eyeglass cases; sunglasses; sunglass cases; decorative magnets; protective helmets for sports; graduated rulers; video and computer game discs; memory cards for video game machines; computer games; interactive computer and video games; computer accessories, namely, computer mouse, mouse pads, and keyboard wrist pads; protective sleeves for laptop computers and computer tablets; cushioned support base specially adapted to prop up laptop computers and computer tablets; protective covers and cases for tablet computers; blank USB flash drives; USB chargers; power banks for charging mobile phones, computer laptops, and computer tablets; downloadable ring tones and graphics for mobile phones, computers, and computer tablets; downloadable computer software for use as wallpapers, browsers; computer application programs downloadable from a computer network featuring baseball related news, entertainment and information; virtual reality headsets

Lamps; lamp shades; book lights; electric night lights; flashlights; lighted party-themed decorations; electric light decorative strings; lighted outdoor sculptures; barbeques and grills; microwave ovens; electric toasters; refrigerators; water coolers; ceiling fans; bicycle reflectors

Jewelry; bracelets; charms; earrings; rings; necklaces; pendants; watches; costume jewelry; rubber or silicone bracelets; medallions; ornamental pins; lapel pins; tie clips; tie fasteners; cuff links; tie tacks; tie pins; key chains of precious metal; key rings of precious metal; clocks; non-monetary coins of precious metal; leather key chains; leather key fobs; trophies of precious metal

Trading cards; posters; stickers; decals; temporary tattoos; bumper stickers; score books; scorecards; printed baseball game programs; magazines and books featuring baseball; newsletters; brochures and pamphlets featuring baseball; dry erase writing boards and writing surfaces; writing pads; note paper; notebooks; journals; binders; stationery-type portfolios; stationery folders; writing stationery sets; paper stationery sets; envelopes; commemorative envelopes; flip books; preprinted agenda organizers; memo boards; scrapbooks; autograph books; baseball card albums; book covers; bookmarks; bookends; calendars; greeting cards; postcards; printed bank checkbooks; checkbook covers; collectible stamps; rubber stamps; ink stamps; paper pennants; gift wrapping paper; paper gift and party bags; paper party goods in the nature of paper party decorations; paper coasters; paper napkins; facial tissue; paper tablecloths; mounted and un-mounted photographs; photograph albums; lithographs; plastic baseball card holders and collectors cases; Christmas card holders; money clips; paperweights; letter openers; pens; pencils; pencil top ornaments; crayons; markers; non-electric erasers; pencil sharpeners; pencil cases; paper ticket holders and non-metal lanyards for paper ticket holders sold as a unit specially adapted for holding paper tickets; art pictures; art prints; pen or pencil holders; desktop organizers; photo storage boxes; framed photographs; paper wine gift bags with handles for carrying or holding wine

All-purpose sport bags; all-purpose athletic bags; all-purpose carrying bags; athletic bags; duffle bags; backpacks; briefcases; clutches; wristlet bag; coin purses; purses; handbags; cosmetic bags; travel kits; leather bags; suitcases; luggage; luggage tags; collars for pets; leashes for pets; pet clothing; pet collar accessories, namely, identification tags, bows and charms; reusable shopping bags; canvas shopping bags; tote bags; wallets; billfolds; umbrellas; business card cases; credit card cases; diaper bags; travel bags

Cushions; pillows; plastic license plates; plastic pet id tags; non-metal key chains, non-metal key fobs made of plastic, or wood; non-metal key rings; non-metal key holders; decorative wall plaques; decorative mobiles; crib mobiles; handheld non-electric misting fans for personal use; picture and photograph frames; boxes of cardboard, paper, glass, leather, wood, plastic; beds for pets; display racks and point of purchase display units

Mugs; beverage glassware; plastic bottles for drinking water; plastic drinking cups for toddlers; plastic juice box holders; cups; plastic cups; paper cups; paper plates; plates; tankards; steins; plastic insulated mugs; insulated beverages holders; serving trays not of precious metal; dishes; dishes and bowls for pets; candlesticks not of precious metal; candle holders not of precious metal; canteens; flasks; shot glasses; stadium replicas of porcelain, ceramic, resin, plastic, wood, or non-precious metals; commemorative replicas of resin; vacuum bottles; foam beverage can holders; wastepaper baskets; napkin rings not of precious metal; bottle openers; bowls; portable coolers; ice buckets; drink coasters; non-electric toothbrushes; food storage containers; garbage containers; cardboard containers; beverage containers; salt and pepper shakers; lunch boxes; non-metal piggy banks; trash cans; hair brushes; hair combs; utensils for barbecues, namely, spatulas, tongs, skewers, forks and turners; grill covers; commemorative plates; decorative plates not of precious metal; dinnerware; pitchers; napkin holders; cutting boards; urns; aluminum water bottles sold empty; reusable stainless steel water bottles sold empty; serving bowls; picnic baskets; pot holders; oven mitts; barbeque mitts

Textile wine gift bags with handles for carrying or holding wine

Bath towels; beach towels; golf towels; hand towels; kitchen towels; rally towels; pennants of textile; bed sheets; dust ruffles; curtains; draperies; pillow cases; comforters; bedspreads; blankets; blanket throws; cloth napkins; textile placemats; vinyl placemats; table linens; cloth banners; cloth flags; handkerchiefs; shower curtains; washcloths; table cloths not of paper; cooling cloths, namely, cooling towels

Hats; caps; sun visors; headbands; toques; knitted hats; novelty hats; shirts; sweaters; vests; bottoms, namely, pants, shorts, jeans, sweatpants; dresses; skirts; athletic uniforms; jerseys; underwear; sleepwear; robes; swimwear; jackets; sweatshirts; ponchos; aprons; clothing wraps, namely, shawls, stoles; infant wear; cloth bibs; ties; belts; footwear, namely, athletic footwear, beach footwear, shoes, thong sandals, golf shoes, boots, slippers; socks; hosiery; scarves; gloves; mittens; headbands; wristbands

Non-metal novelty pins; novelty buttons

Stuffed toys; plush toys; soft sculpture foam toys; foam novelty items, namely, foam fingers; baseballs; baseball bats; puppets; balloons; checker sets; chess sets; dominoes; board games; card games; dice games; trivia game played with cards and game components; parlor games; playing cards; dart boards and dart board accessories, namely, darts, dart shafts and dart flights; cornhole set, namely, bean bag games; toy cars; toy trucks; toy trains; toy vehicles; toy mobiles; puzzles; return tops; toy banks; toy figures; dolls, and doll accessories; bobbing head dolls; decorative wind socks; miniature baseball bats; mini batting helmet replicas; toy necklaces; holders for baseballs; autographed baseballs; playground balls; beach balls; golf balls; golf club head covers; golf club bags; golf putters; golf tees; golf tee markers; billiard cues; billiard cue cases; billiard balls; baseball bases; batting gloves; baseball gloves; baseball mitts; pet toys; inflatable toys; snow sleds for recreational use; snow globes; costume masks; Christmas tree ornaments and decorations; flying disks; action figures; gaming equipment, namely, poker chips; billiard tables; foosball tables; tables for table tennis; table tennis playing equipment; billiard cloths; billiard cushions; ride on toys; robotic toys; video game controllers

Electronic mail services; web casting of baseball programs featuring sports, news, cultural events and shows featuring human interest stories; providing multiple-user access to a global computer information network; providing on-line electronic bulletin boards for transmission of messages among computer users; providing on-line forums for transmission of messages among computer users in the field of baseball; cellular and text messaging services

Electronic venue admission services for entertainment, education, sporting and cultural venues whereby admission is confirmed by the use of a credit card; Coordinating travel arrangements for individuals and for groups

Educational services in the nature of baseball camps, and clinics; entertainment in the nature of fantasy sports leagues; entertainment services, namely, fantasy sports on-line competitions; production of television programs, and radio programs broadcast via television, radio and online; providing online newsletters, and online journals, namely blogs, all of the foregoing in the field of sports; organizing community sporting events, namely, baseball or softball tournaments, running races, golf tournaments, and concerts; entertainment in the nature of live performances by costumed mascots, sports celebrities, cheerleaders, and dance groups; organizing festivals featuring a variety of sports and entertainment activities in the field of baseball; organizing community festivals, providing sports arena and stadium facilities; rental of stadium facilities; entertainment services in the nature of organizing and conducting community festivals, namely, tailgating events; fan clubs