Coffee; ground coffee; coffee-based beverages; espresso; espresso-based beverages; tea; loose tea; tea bags; tea-based beverages; tea-based beverages with fruit flavoring; hot chocolate; chocolate-based beverages; mixes in the nature of powders for making tea-, coffee-, and cocoa-based beverages; frozen coffee-based drinks; coffee pods; tea pods; coffee sold in single-serving containers for use in electric brewing machines for brewing beverages; espresso sold in single-serving containers for use in electric brewing machines for brewing beverages; tea sold in single-serving containers for use in electric brewing machines for brewing beverages; tea powder sold in single-serving containers for use in electric brewing machines for brewing beverages; cocoa powder sold in single-serving containers for use in electric brewing machines for brewing beverages; chocolate; confectionery; bagels; biscuits; bread; breakfast burritos; cakes; cookies; donuts; muffins; cereal-based snack foods; muesli consisting predominantly of cereals; muesli bars consisting predominantly of cereals; oatmeal; sandwiches; pasta salads; pastries; pizza.

Retail store services relating to food and drink; online retail store services relating to food and drink; retail store services and online retail store services featuring coffee, espresso, tea, coffee-based beverages, espresso-based beverages, tea-based beverages, chocolate-based beverages, mixes for making beverages, chocolate products, confectionary, baked goods, prepared meals, shakes, beverageware, electric brewing machines, electric espresso machines, coffee and tea presses, coffee and tea pots, and coffee, espresso, tea, and powder sold in single-serving containers for use in brewing machines; customer loyalty services and customer club services for commercial, promotional, and/or advertising purposes; online retail store services featuring virtual merchandise, namely, fashion accessories, apparel, clothing, headwear, eyewear, footwear, bags, backpacks, sports equipment, jewelry, art, posters, decals, stickers, games, toys, furniture, beverageware, food and drink, for use in virtual environments; arranging, conducting, and administering customer loyalty programs and incentive reward programs for enabling participants to obtain discounts and special offers on products and services; providing customer loyalty programs and incentive reward programs through which participants can earn, accrue, and redeem loyalty points, rewards, coupons, gift cards, prepaid stored value cards, and other discounts for the purpose of promoting and rewarding loyalty.

Coffee and tea bars; coffee shop services; cafe services; snack bar services; restaurant services; restaurant services featuring coffee, espresso, tea, coffee-based beverages, espresso-based beverages, tea-based beverages, chocolate-based beverages, mixes for making beverages, chocolate products, confectionary, baked goods, prepared meals, shakes, and frozen drinks.

Retail services and wholesale services for tea, coffee and cocoa; retail services and wholesale services for green tea; retail services and wholesale services for carbonated drinks [refreshing beverages] and nonalcoholic fruit juice beverages; dissemination of advertising and promotional materials for others; business merchandising (advertising) display services for others; preparation of promotional and merchandising material for others; promoting the goods and services of others through advertisements on Internet web sites; promoting the goods and services of others through infomercials; promotion, advertising and marketing of on-line web sites for others; promoting the sale of goods and services of others by awarding purchase points for credit card use; promoting the goods and services of others via a global computer network; promotion of goods and services of others through sponsorship of sports events; sales promotion for others through trading stamp schemes; promoting the sale of goods and services of others through printed material; administration of a consumer loyalty program to promote restaurant services and retail services of others; promoting the goods and services of others through discount card programmes; promoting the goods and services of others by means of a loyalty rewards card scheme; arranging advertising and promotional contracts for others; promotion of goods and services of others through sponsorship of international sports events; promoting the sale of fashion goods for others through promotional articles in magazines; organisation of customer loyalty programs for others for commercial, promotional and advertising purposes; administration of incentive award programmes to promote the sale of the goods and services of others; promoting the goods and services of others by preparing and placing advertisements in electronic magazines; administration of loyalty programs for others involving discounts and incentives; organization, operation and supervision of loyalty and incentive schemes for others; promoting the goods and services of others by means of a preferred customer programme; promoting the goods and services of others by distributing advertising materials through a variety of methods; presentation of other companies and their goods and services on the Internet; presentation of goods of others on communication media, for retail purposes; search engine optimisation for sales promotion for others; rental of advertising space on web sites for others; provision of space on websites for advertising goods and services of others; promoting the goods and services of others through the distribution of discount cards; promoting the goods and services of others by distributing coupons; sales promotion for others provided through the distribution and the administration of privileged user cards; business management of hotels; marketing research and analysis; retail services and wholesale services for green tea using e-mail and mail.

Educational and instruction services, provided on-line, relating to tea ceremony; providing on-line information relating to educational and instruction services for tea ceremony; instruction on how to make Matcha (powdered green tea), Gyokuro (refined green tea), Sencha (green tea of middle grade), Bancha (coarse tea) and Hojicha (roasted green tea); tea ceremony instruction; providing information relating to tea ceremony instruction; educational and instruction services relating to tea ceremony and tea party; providing information on educational and instruction services relating to tea ceremony and tea party; arranging, conducting and organization of seminars relating to tea; book rental; services of reference libraries for literature and documentary records; book rental relating to tea; services of reference libraries for literature and documentary records relating to tea; services of reference libraries for literature and documentary records relating to culture of tea ceremony; arranging and conducting of exhibitions of tea ceremony art; publication of books relating to tea; providing on-line videos on how to make Japanese green tea, not downloadable; providing films, not downloadable, via video-on-demand services; movie theatre presentations and movie film production and distribution, relating to tea; production of radio and television programs relating to tea; providing television programmes relating to Japanese green tea, not downloadable, via videoon- demand services; production of radio and television programs relating to traditional Japanese culture; production of videotape film relating to tea in the field of education, culture and entertainment [not for movies and television programs and not for advertising and publicity]; directing of radio and television programs relating to tea; providing electronic publications relating to tea; organization, arranging and conducting of tea party and tea gathering; providing information relating to organization, arranging and conducting of tea party and tea gathering; organization, arranging and conducting of tea party; providing facilities for educational training relating to tea ceremony.

Testing of raw materials relating to food; scientific testing relating to food, namely, composition, quality, and taste of food; certification of quality of goods in the field of food; consultancy relating to the creation and design of web sites; food inspection for verifying quality of food; certification of quality of goods in the field of food and beverages; materials testing and evaluation; hosting web sites for electronic storage of digital photos and videos.

Providing food and lodging in health resorts that specialize in promoting patrons' general health and wellbeing; providing of Gyokuro (refined green tea) via tea room, restaurant and events; providing of Sencha (green tea of middle grade) via tea room, restaurant and events; providing of Japanese green tea and green tea beverage via tea room, restaurant and events; providing of Bancha (coarse tea) via tea room, restaurant and events; providing of Hojicha (roasted green tea) via tea room, restaurant and events; mobile café services for providing food and drink; cafe services; providing of Matcha (powdered green tea) via tea room, restaurant and events.