Posters, stickers, vouchers, banners, magazines, newspapers, brochures, periodicals; display stands for promotional materials; kiosk displays; promotional decals; cardboard, books, pens and pencils; balloons; beverages, namely soft drink beverages; arts and crafts and leisure products, namely wool, yarn, sewing thread, embroidery thread, fabric, construction paper, poster board, paints, paint brushes, canvasses, paint remover and glue; cooler boxes, lawn chairs, patio umbrellas, kites, hot air balloon; toy airplanes; eye glasses; health and beauty aids, namely, manicure kits, nail scissors, nail clippers, cuticle removers, nail files, hair-cutting scissors, tweezers, vitamins, mineral supplements, hydrogen peroxide, rubbing (isopropyl) alcohol, mineral oil, petroleum jelly, skin lotion, shaving cream, shampoo, hand soap, deodorant, anti-perspirant; dental supplies, namely toothpaste, toothbrushes, dental floss; baby supplies, namely cereals, meats, fruits and vegetables for babies, diapers, bottles, teething rings and bibs; children's toys, namely boards games, puzzles, toy vehicles and stuffed animals; leather wear, namely jackets, overcoats and winter coats; jean wear namely pants, shorts, jackets, shirts and overalls, all made from jean material; work apparel, namely overalls, shirts and work boots; light fixtures; mens' clothing, namely suits, jackets, pants, shorts, sweaters, dress shirts, t-shirts, sweatshirts, golf shirts, socks, gloves, hats, overcoats and winter coats; mens', womens' and infant footwear, namely, shoes, athletic shoes, sandals and boots; watches; motor vehicle fuel, motor vehicle oil and additives and windshield washer fluid; swimming pool equipment and supplies, namely, swimming pools, swimming pool covers, swimming pool chlorinating units, swimming pool cleaning and filtering units and chemicals for use in the cleaning of swimming pools; blank compact discs, cassette tapes and videotapes; pre-recorded movie and music compact discs, cassette tapes and videotapes; photographic equipment, namely, single lens reflex cameras, viewfinder cameras, motion picture cameras and projectors, videotape recorders and players, camera lenses, tripods, camera flashes and photographic film; underwater recreational equipment, namely air tanks and regulators for use in scuba diving, wet suits, goggles, snorkels and fins; communications equipment, namely cellular telephones and pagers; audio and video electronic equipment, namely audio tape recorders and players, televisions, videotape cameras and videotapes players; home improvement materials, namely electric light fixtures, lumber, kitchen and bathroom cabinets, hand and power tools, paint and wallpaper; computer hardware; computer game software; air conditioners, furnaces, humidifiers and electrostatic air cleaners; window coverings, namely drapes, blinds and curtains; office supplies and office equipment, namely calculators, paper weights, staplers, desk pads, holders for pens, pencils and ink, typewriters, computers and computer printers; aluminium, vinyl and wood house siding and house windows.

Advertising and promotion of wares and services of others by means of an incentive rewards program; organization, operation and supervision of sales and promotional incentive schemes; operation of retail gasoline service stations, operation of car washes and operation of a motor vehicle repair business, accounting; management consultations; market research; office machine and equipment rental; banking services; debit, credit, smart card and charge card services; retail banking services namely accepting deposits, granting mortgage and other loans, lines of credit, travellers cheque services; foreign exchange services; safekeeping and safety deposit box services; telephone and home banking services; Canada and Quebec Savings Bonds services; telephone and mail transfers of money from bank accounts; personalized chequing services; bill payment services; savings accounts services; chequing accounts services; term deposit and GIC services; retirement savings and income plans registered under the Income Tax Act (Canada) of a type provided by a bank; bank-provided insurance services; the operation of a retail department store; credit card services; restaurant services; operation of retail grocery stores; operation of hotels; operation of a motor vehicle rental business; operation of hardware and home improvement business; operation of retail pharmacies; computer equipment sales and rental; art gallery and framing services; auto body repair services; operation of a business selling parts for motor vehicles; dry cleaning services; security and stock brokerage; mutual funds brokerage; financial planning and investment management services; mutual fund investment services; newspaper and magazine subscription services; personal fiduciary services, namely estate management; insurance brokerage services in the field of home, accident, life and automobile insurance; photographic development services; operation of a business selling photographic equipment; real estate brokerage services; telecommunications services, namely local and long distance telephone communications services, electronic transmission of facsimile, electronic transmission of data via computer terminals; moving and storage services; cellular telephone communication services; prescription optical sales; operation of a business selling audio and video home electronic equipment and accessories; limousine rental services; operation of a business providing airport parking facilities; shoe repair services; operation of a retail business selling lighting equipment, namely light fixtures; self-storage services; service of supply, installation and maintenance of floor coverings; duct cleaning services; operation of a business selling men's clothing; operation of a business selling women's clothing; operation of a business selling children's clothing; operation of a business selling infant's clothing; operation of a business selling work clothing; operation of a business selling clothing made from denim material; operation of a retail business which sells computer software; operation of a retail business which sells air conditioning, heating, humidifying and air conditioning equipment, and installation and maintenance of such equipment; operation of a retail business which sells and installs window coverings of others; dentistry; operation of a retail business which sells and rents pre-recorded videotapes; operation of a business selling office supplies and equipment; auctioneering; travel agency services; bus chartering services; database marketing services, namely provision of statistical analysis and consultation regarding the use of databases in the marketing of goods and services; provision and development of motivational programs for others, namely employee, business to business and consumer loyalty programs in which credits are accumulated and redeemed for rewards; dental laboratory services; legal search services, namely conducting searches of government records, land title searches for others, corporate searches for others, searches of records relating to personal property, searches of business names, searches for information about motor vehicles, searches of court records and searches of public registry databases, filing and retrieving documents for others in government offices or registries, filing and retrieving court documents for others, process serving services for others, supplying minute books, incorporation supplies and seals for others; operation of a wholesale business providing products and supplies to autobody shops; operation of a business selling parts for motor vehicles; operation of a business, namely wholesale and retail sales of bicycles, bicycle parts and accessories; operation of a wholesale business providing plumbing, heating and waterworks equipment to others; operation of a wholesale business selling electrical goods; instant printing services; operation of a business which sells printed business forms and printed stationery; operation of a business which sells animal feed, crop chemical protection products and seeds; operation of a business which manufactures and sells windows and window frames; Internet support services, namely Internet information services, Internet commerce services, Internet customer services and Internet webpage design; providing merchandising programs for others, namely assisting in the preparation of point-of-sale materials; data-driven business management; rewards management and delivery; customer relationship management.

Women's, men's boys' and girls' clothing, namely, suits, jackets, pants, coats, shirts, sport shirts, T-shirts, knitted polo T-shirts, knitted shirts, sweaters, pullovers and cardigans, sweatsuits, sweatshirts, sweatpants, track suits, shorts, blousons, vests, robes, socks, ties and hats.

Women's, men's, boys' and girls' clothing, namely, suits, jackets, pants, coats, shirts, sport shirts, T-shirts, knitted polo T-shirts, knitted shirts, sweaters, pullovers and cardigans, sweatsuits, sweatshirts, sweatpants, track suits, shorts, blousons, vests, robes, socks, ties and hats.

Bath products, namely body cream, liquid soap, facial beauty mask and body spray.

Women's clothing, namely, lingerie, underwear, nightgowns, pyjamas, briefs, camisoles, bras, bathrobes, panties, boxer shorts, slips, socks, stockings, garters, girdles, hosiery, skirts, pants, blouses, dresses, t-shirts, jackets, leggings, shirts, cardigans, vests, body suits and jump suits.

Retail stores featuring apparel.

Posters, stickers, vouchers, banners, magazines, newspapers, brochures, periodicals; display stands for promotional materials;kiosk displays; promotional decals; cardboard, books, pens and pencils; balloons; beverages, namely soft drink beverages; arts and crafts and leisure products, namely wool, yarn, sewing thread, embroidery thread, fabric, construction paper, poster board, paints, paint brushes, canvasses, paint remover and glue; cooler boxes, lawn chairs, patio umbrellas, kites, hot air balloon; toy airplanes; eye glasses; health and beauty aids, namely, manicure kits, nail scissors, nail clippers, cuticle removers, nail files, hair-cutting scissors, tweezers, vitamin compounds, mineral supplements, hydrogen peroxide, rubbing (isopropyl) alcohol, mineral oil, petroleum jelly, skin lotion, shaving cream, shampoo, hand soap, deodorant, anti-perspirant, toothpaste, toothbrushes, dental floss; dental supplies baby supplies; baby food; diapers; children's toys; leather wear; jean wear namely pants, shorts, jackets, shirts and overalls, all made from jean material; work apparel, namely overalls, shirts and work boots; light fixtures; mens' clothing, namely suits, jackets, pants, shorts, sweaters, dress shirts, t-shirts, sweatshirts, golf shirts, socks, gloves, hats, overcoats and winter coats; mens', womens' and infant footwear, namely, shoes, athletic shoes, sandals and boots; watches; motor vehicle fuel, motor vehicle oil and additives and windshield washer fluid; paging equipment, namely, paging devices for receiving messages; swimming pool equipment and supplies, namely, swimming pools, swimming pool covers, swimming pool chlorinating units, swimming pool cleaning and filtering units and chemicals for use in the cleaning of swimming pools; CDs, casette tapes, video tapes; photographic equipment, namely, single lens reflex cameras, viewfinder cameras, motion picture cameras and projectors, videotape recorders and players, camera lenses, tripods, camera flashes, photographic film and videotape; underwater recreational equipment, namely air tanks and regulators for use in scuba diving, wet suits, goggles, snorkels and fins; communications equipment, namely cellular telephones and pagers; audio and video electronic equipment; home improvement materials; computer hardware and software; air conditioning, heating, humidifying and air cleaning equipment; window coverings; office supplies and office equipment; house siding and house windows.

Advertising and promotion of wares and services of others; organization, operation and supervision of sales and promotional incentive schemes; operation of retail gasoline service stations, operation of car washes and operation of a motor vehicle repair business, accounting; management consultations; market research; office machine and equipment rental; banking services; debit, credit, smart card and charge card services; retail banking services including accepting deposits, granting mortgage and other loans, lines of credit, travellers cheque services; foreign exchange services; safekeeping and safety deposit box services; telephone and home banking services; sight drafts and money order services, Canada and Quebec Savings Bonds services; telephone and mail transfers of money from bank accounts; personalized chequing services; bill payment services; savings accounts services; chequing accounts services; term deposit and GIC services; retirement savings and income plans registered under the Income Tax Act (Canada) of a type provided by a bank; bank-provided insurance services; the operation of a retail department store; credit card services; restaurant services; operation of retail grocery stores; operation of hotels; operation of a motor vehicle rental business; operation of hardware and home improvement business; operation of retail pharmacies; computer equipment sales and rental; art gallery and framing services; auto body repair services; operation of a business selling parts for motor vehicles; dry cleaning services; discount brokerage services; full brokerage services; financial planning and investment management services; mutual fund services; newspaper and magazine subscription services; personal fiduciary services, namely estate management; insurance services; underwater recreational services; photographic development services; operation of a business selling photographic equipment; real estate brokerage services; telecommunications services; moving and storage services; cellular telephone communication services; prescription optical sales; operation of a business selling audio and video home electronic equipment and accessories; limousine rental services; operation of a business providing airport parking facilities; shoe repair services; the operation of a farming business; operation of a retail business selling lighting equipment, namely light fixtures; self-storage services; service of supply, installation and maintenance of floor coverings; duct cleaning services; operation of a business selling men's clothing; operation of a business selling women's clothing; operation of a business selling children's clothing; operation of a business selling infant's clothing; operation of a business selling work clothing; operation of a business selling clothing made from denim material; sales of computer software; sales of air conditioning, heating, humidifying and air conditioning equipment, and installation and maintenance of such equipment; sale and installation of window coverings of others; dental services; sales and rental of pre-recorded videotapes; operation of a business selling office supplies and equipment; auctioneering; trust and agency services; travel; travel services; motorcoach services; farming services; database marketing services; provision of motivational programs to others; and operation of transaction-based incentive program in which credits are accumulated through purchases and redeemed for rewards; provision of employee, business to business and consumer loyalty programs; dental laboratory services; legal search services, namely conducting searches of government records, land title searches for others, corporate searches for others, searches of records relating to personal property, searches of business names, searches for information about motor vehicles, searches of court records and searches of public registry data bases, filing and retrieving documents for others in government offices or registries, filing and retrieving court documents for others, process serving services for others, supplying minute books, incorporation supplies and seals for others; distribution of autobody shop supplies and after market autoparts; distribution of wholesale bicycles and bicycle parts and accessories; distribution of plumbing, heating and water works, and fire protection services; wholesale distribution of electrical goods; instant printing services; sales of business forms and supplies; sale and purchase of agricultural goods, crop chemical protection, sale of seed; manufacture and distribution of windows and window frames; providing Internet services; providing merchandising programs for others, namely assisting in the preparation of point-of-sale materials; coalition marketing; data-driven business management; rewards management and delivery; customer relationship management.

Posters, stickers, vouchers, banners, magazines, newspapers, brochures, periodicals; display stands for promotional materials; kiosk displays; promotional decals; cardboard, books, pens and pencils; balloons; beverages, namely soft drink beverages; arts and crafts and leisure products, namely wool, yarn, sewing thread, embroidery thread, fabric, construction paper, poster board, paints, paint brushes, canvasses, paint remover and glue; cooler boxes, lawn chairs, patio umbrellas, kites, hot air balloons; toy airplanes; eye glasses; health and beauty aids, namely, manicure kits, nail scissors, nail clippers, cuticle removers, nail files, hair-cutting scissors, tweezers, vitamin compounds, mineral supplements, hydrogen peroxide, rubbing (isopropyl) alcohol, mineral oil, petroleum jelly, skin lotion, shaving cream, shampoo, hand soap, deodorant, anti-perspirant, toothpaste, toothbrushes, dental floss; dental supplies; baby supplies; baby food; diapers; children's toys; leather wear; jean wear namely pants, shorts, jackets, shirts and overalls, all made from jean material; work apparel, namely overalls, shirts and work boots; light fixtures; mens' clothing, namely suits, jackets, pants, shorts, sweaters, dress shirts, t-shirts, sweatshirts, golf shirts, socks, gloves, hats, overcoats and winter coats; mens', womens' and infant footwear, namely, shoes, athletic shoes, sandals and boots; watches; motor vehicle fuel, motor vehicle oil and additives and windshield washer fluid; paging equipment, namely, paging devices for receiving messages; swimming pool equipment and supplies, namely, swimming pools, swimming pool covers, swimming pool chlorinating units, swimming pool cleaning and filtering units and chemicals for use in the cleaning of swimming pools; CDs, cassette tapes, video tapes; photographic equipment, namely, single lens reflex cameras, viewfinder cameras, motion picture cameras and projectors, videotape recorders and players, camera lenses, tripods, camera flashes, photographic film and videotape; underwater recreational equipment, namely air tanks and regulators for use in scuba diving, wet suits, goggles, snorkels and fins; communications equipment, namely cellular telephones and pagers; audio and video electronic equipment; home improvement materials; computer hardware and software; air conditioning, heating, humidifying and air cleaning equipment; window coverings; office supplies and office equipment; and house siding and house windows.

Advertising and promotion of wares and services of others; organization, operation and supervision of sales and promotional incentive schemes; operation of retail gasoline service stations, operation of car washes and operation of a motor vehicle repair business, accounting; management consultations; market research; office machine and equipment rental; banking services; debit, credit, smart card and charge card services; retail banking services including accepting deposits, granting mortgage and other loans, lines of credit, travellers cheque services; foreign exchange services; safekeeping and safety deposit box services; telephone and home banking services; sight drafts and money order services, Canada and Quebec Savings Bonds services; telephone and mail transfers of money from bank accounts; personalized chequing services; bill payment services; savings accounts services; chequing accounts services; term deposit and GIC services; retirement savings and income plans registered under the Income Tax Act (Canada) of a type provided by a bank; bank-provided insurance services; the operation of a retail department store; credit card services; restaurant services; operation of retail grocery stores; operation of hotels; operation of a motor vehicle rental business; operation of hardware and home improvement business; operation of retail pharmacies; computer equipment sales and rental; art gallery and framing services; auto body repair services; operation of a business selling parts for motor vehicles; dry cleaning services; discount brokerage services; full brokerage services; financial planning and investment management services; mutual fund services; newspaper and magazine subscription services; personal fiduciary services, namely estate management; insurance services; underwater recreational services; photographic development services; operation of a business selling photographic equipment; real estate brokerage services; telecommunications services; moving and storage services; cellular telephone communication services; prescription optical sales; operation of a business selling audio and video home electronic equipment and accessories; limousine rental services; operation of a business providing airport parking facilities; shoe repair services; the operation of a farming business; operation of a retail business selling lighting equipment, namely light fixtures; self-storage services; service of supply, installation and maintenance of floor coverings; duct cleaning services; operation of a business selling men's clothing; operation of a business selling women's clothing; operation of a business selling children's clothing; operation of a business selling infant's clothing; operation of a business selling work clothing; operation of a business selling clothing made from denim material; sales of computer software; sales of air conditioning, heating, humidifying and air conditioning equipment, and installation and maintenance of such equipment; sale and installation of window coverings of others; dental services; sales and rental of pre-recorded videotapes; operation of a business selling office supplies and equipment; auctioneering; trust and agency services; travel services; motorcoach services; farming services; database marketing services; provision of motivational programs to others; and operation of transaction-based incentive program in which credits are accumulated through purchases and redeemed for rewards, provision of employee, business to business and consumer loyalty programs; dental laboratory services; legal search services, namely conducting searches of government records, land title searches for others, corporate searches for others, searches of records relating to personal property, searches of business names, searches for information about motor vehicles, searches of court records and searches of public registry data bases, filing and retrieving documents for others in government offices or registries, filing and retrieving court documents for others, process serving services for others, supplying minute books, incorporation supplies and seals for others; distribution of autobody shop supplies and after market autoparts; distribution of wholesale bicycles and bicycle parts and accessories; distribution of plumbing, heating and water works, and fire protection services; wholesale distribution of electrical goods; instant printing services; sales of business forms and supplies; sale and purchase of agricultural goods, crop chemical protection, sale of seed; manufacture and distribution of windows and window frames; providing Internet services; providing merchandising programs for others, namely assisting in the preparation of point-of-sale materials; coalition marketing; data-driven business management; rewards management and delivery; customer relationship management.

Men's, women's and children's wear, namely, jeans, T-shirts, sweatshirts, shirts, shorts, boxers, socks, jackets, vests, assorted knit and woven tops, sweaters, hats, belts, gloves and mitts; lighters; wallets; watches; jewellery.

Kitchenware, namely, cups, mugs, plates, saucers and cutlery.

Posters, stickers, vouchers, banners, magazines, newspapers, brochures, periodicals; display stands and kiosk displays for promotional materials; promotional decals; cardboard, books, pens and pencils; balloons; beverages, namely soft drink beverages; arts and crafts and leisure products, namely wool, yarn, sewing thread, embroidery thread, fabric, construction paper, poster board, paints, paint brushes, canvasses, paint remover and glue; cooler boxes, lawn chairs, patio umbrellas, kites, hot air balloons; toy airplanes; eye glasses; health and beauty aids, namely, manicure kits, nail scissors, nail clippers, cuticle removers, nail files, hair-cutting scissors, tweezers, vitamins, mineral supplements, hydrogen peroxide, rubbing (isopropyl) alcohol, mineral oil, petroleum jelly, skin lotion, shaving cream, shampoo, hand soap, deodorant, anti-perspirant, dental supplies, namely toothpaste, toothbrushes, dental floss; baby supplies, namely cereals, meats, fruits and vegetables for babies, diapers, bottles, teething rings and bibs; children's toys, namely board games, puzzles, toy vehicles and stuffed animals; leather wear, namely jackets, overcoats and winter coats; jean wear namely pants, shorts, jackets, shirts and overalls, all made from jean material; work apparel, namely overalls, shirts and work boots; mens' clothing, namely suits, jackets, pants, shorts, sweaters, dress shirts, t-shirts, sweatshirts, golf shirts, socks, gloves, hats, overcoats and winter coats; mens', womens' and infant footwear, namely, shoes, athletic shoes, sandals and boots; watches; motor vehicle fuel, motor vehicle oil and additives and windshield washer fluid; swimming pool equipment and supplies, namely, swimming pools, swimming pool covers, swimming pool chlorinating units, swimming pool cleaning and filtering units and chemicals for use in the cleaning of swimming pools; pre-recorded and blank CDs, cassette tapes and video tapes; photographic equipment, namely, single lens reflex cameras, viewfinder cameras, motion picture cameras and projectors, camera lenses, tripods, camera flashes and unexposed photographic film; underwater recreational equipment, namely air tanks and regulators for use in scuba diving, wet suits, goggles, snorkels and fins; communications equipment, namely cellular telephones and pagers; audio and video electronic equipment, namely audio tape recorders and players, televisions, videotape cameras and videotape players; home improvement materials, namely electric light fixtures, lumber, kitchen and bathroom cabinets, hand and power tools, paint and wallpaper; computer hardware; computer game software; air conditioners, furnaces, humidifiers and electrostatic air cleaners; window coverings, namely drapes, blinds and curtains; desk and office equipment, namely calculators, paper weights, staplers, desk pads, holders for pens, pencils and ink, typewriters, and computer printers; vinyl and wood house siding and house windows.

Advertising and promotion of wares and services of others by means of an incentive rewards program; organization, operation and supervision of sales and promotional incentive schemes; operation of retail gasoline service stations, operation of car washes and operation of a motor vehicle repair business, accounting; management consultations; market research; office machine and equipment rental; banking services; debit, credit and charge card services; retail banking services, namely accepting deposits, granting mortgage and other loans, lines of credit, travellers cheque services; foreign exchange services; safekeeping and safety deposit box services; telephone and home banking services; Canada and Quebec Savings Bonds services; telephone and mail transfers of money from bank accounts; personalized chequing services; bill payment services; savings accounts services; chequing accounts services; term deposit and GIC services; retirement savings and income plans registered under the Income Tax Act (Canada) of a type provided by a bank; bank-provided insurance services; operation of a retail department store; restaurant services; operation of retail grocery stores; operation of hotels; operation of a motor vehicle rental business; operation of hardware and home improvement business; operation of retail pharmacies; computer equipment sales and rental; art gallery and framing services; auto body repair services; operation of a business selling parts for motor vehicles; dry cleaning services; security and stock brokerage; mutual funds brokerage; financial planning and investment management services; mutual fund investment services; newspaper and magazine subscription services; personal fiduciary services, namely estate management; insurance agency services in the fields of home, accident, life and automobile insurance; photographic development services; operation of a business selling photographic equipment; real estate brokerage services; telecommunications services, namely local and long distance telephone communication services, electronic transmission of facsimile and electronic transmission of data via computer terminals; moving and storage services; cellular telephone communication services; prescription optical sales; operation of a business selling audio and video home electronic equipment and accessories; limousine rental services; operation of a business providing airport parking facilities; shoe repair services; operation of a retail business selling lighting equipment, namely light fixtures; services of renting private storage with limited access; service of supply, installation and maintenance of floor coverings; duct cleaning services; operation of a business selling men's clothing; operation of a business selling women's clothing; operation of a business selling children's clothing; operation of a business selling infant's clothing; operation of a business selling work clothing; operation of a business selling clothing made from denim material; operation of a retail business which sells computer software; operation of a retail business which sells air conditioning, heating, humidifying equipment, and installation and maintenance of such equipment; operation of a retail business which sells and installs window coverings of others; dentistry; operation of a retail business which sells and rents pre-recorded videotapes; operation of a business selling office supplies and equipment; auctioneering; travel agency services; bus chartering services; database marketing services, namely provision of statistical analysis and consultation regarding the use of databases in the marketing of goods and services; provision and development of motivational programs for others, namely employee, business to business and consumer programs in which credits are accumulated and redeemed for rewards; dental laboratory services; legal search services, namely conducting searches of government records, land title searches for others, corporate searches for others, searches of records relating to personal property, searches of business names, searches for information about motor vehicles, searches of court records and searches of public registry data bases, filing and retrieving documents for others in government offices or registries, filing and retrieving court documents for others, process serving services for others, supplying minute books, incorporation supplies and seals for others; operation of a wholesale business providing products and supplies to autobody shops; operation of a business selling parts for motor vehicles; operation of a business, namely wholesale and retail sales of bicycles, bicycle parts and accessories; operation of a wholesale business providing plumbing, heating and waterworks equipment to others; operation of a wholesale business selling electrical goods; instant printing services; operation of a business which sells printed business forms and printed stationery; operation of a business which sells animal feed, crop chemical protection products and seeds; operation of a business which manufactures and sells windows and window frames; Internet support services, namely Internet information services, Internet commerce services and Internet webpage design; providing merchandising programs for others, namely assisting in the preparation of point-of-sale materials; data-driven business management; rewards management and delivery; customer relationship management.