Development of databases related to advertising and marketing media; data automation and collection service using proprietary software to evaluate, analyze, collect and manage service data; providing on-line nondownloadable software for collecting, evaluating, analyzing and managing consumer insights, converting brand prospects into brand buyers, developing branding strategies, data analysis, recommendation and decision support based on data analysis and compilation, data mining, knowledge management and research, business process and data optimization, automation of predictive analytic processes, advertising optimization and personalization, business intelligence information gathering and analysis, forecasting and reporting of possible predictive outcomes, application of company and market data and data analytics, data monitoring, statistical compilation of market data, and market analysis; software as a Service (SAAS) services, featuring software for collecting, evaluating, analyzing and managing consumer insights, converting brand prospects into brand buyers, developing branding strategies, data analysis, recommendation and decision support based on data analysis and compilation, data mining, knowledge management and research, business process and data optimization, automation of predictive analytic processes, advertising optimization and personalization, business intelligence information gathering and analysis, forecasting and reporting of possible predictive outcomes, application of company and market data and data analytics, data monitoring, statistical compilation of market data, and market analysis

Development of databases related to advertising and marketing media; data automation and collection service using proprietary software to evaluate, analyze, collect and manage service data; providing on-line nondownloadable software for collecting, evaluating, analyzing and managing consumer insights, converting brand prospects into brand buyers, developing branding strategies, data analysis, recommendation and decision support based on data analysis and compilation, data mining, knowledge management and research, business process and data optimization, automation of predictive analytic processes, advertising optimization and personalization, business intelligence information gathering and analysis, forecasting and reporting of possible predictive outcomes, application of company and market data and data analytics, data monitoring, statistical compilation of market data, and market analysis; software as a Service (SAAS) services, featuring software for collecting, evaluating, analyzing and managing consumer insights, converting brand prospects into brand buyers, developing branding strategies, data analysis, recommendation and decision support based on data analysis and compilation, data mining, knowledge management and research, business process and data optimization, automation of predictive analytic processes, advertising optimization and personalization, business intelligence information gathering and analysis, forecasting and reporting of possible predictive outcomes, application of company and market data and data analytics, data monitoring, statistical compilation of market data, and market analysis

Interactive multimedia systems for children comprised of handheld electronic reading devices in the nature of handheld computers and media players that allow users to select and hear audio and interactive multimedia content contained within specifically-adapted books, maps, puzzles, stickers, notebooks, journals, activity books, and activity cards, and software, namely, utility software for connecting a handheld electronic reading device to a computer, downloadable audio and multimedia content software for use in connection with a handheld electronic reading device that allows users to select and hear audio and interactive multimedia content contained within specifically-adapted books, maps, puzzles, stickers, notebooks, journals, activity books, and activity cards, and downloadable content management software for use in connection with a handheld electronic reading device that allows users to select and hear audio and interactive multimedia content contained within specifically-adapted books, maps, puzzles, stickers, notebooks, journals, activity books, and activity cards; children's handheld electronic game units with online gaming component adapted for use with computers; children's tablet computers; computer software featuring educational and entertainment content for children; downloadable computer software featuring educational and entertainment content for children; electronic publications recorded on computer media featuring educational and entertainment content for children; prerecorded DVDs, CD-ROMs, CDs, audio books, and downloadable software featuring educational and entertainment content for children; rechargeable batteries for handheld electronic game units and children's tablet computers; headphones; protective covers and cases for children's tablet computers; : Printed matter for children, namely, children's books, maps, puzzles, stickers, notebooks, activity books, activity cards, and journals featuring educational and entertainment content; printed matter for children for use in connection with a handheld electronic reading device, namely, children's books, maps, puzzles, stickers, notebooks, activity books, and activity cards, and educational journals featuring educational and entertainment content; Backpacks, tote bags, carrying cases, and handbags; Toys, games and playthings, namely, plush toys, children's multiple activity toys, electronic and interactive toys, handheld electronic game units adapted for stand-alone use, board games, and card games; puzzles.

Online retail store services featuring toys and educational products for children; Educational services provided via the Internet, namely, providing learning progress data and curriculum information to parents and caregivers regarding their children's use of applicant's Internet-connective proprietary educational electronic products; providing curriculum information to parents and caregivers regarding their children's use of applicant's stand-alone proprietary educational electronic products; and providing guidance to parents and caregivers regarding opportunities for expanding their children's learning through educational activities and parenting articles; children's educational services, namely, providing information in the field of children's education via the Internet; children's educational and entertainment services, namely, providing educational gaming via the Internet; children's educational and entertainment services, namely, producing audio-visual works in the nature of DVDs, video games and computer games.

Educational software for children and teenagers to promote learning in math, science, social science, and language arts; children's books, printed cards, flash cards, activity books and magazines for children and teenagers; manual and electronic educational game machines containing software to promote learning in math, science, social science, and language arts; plush toys.

Providing educational information and training to, for, or about children, namely information on trivia and general academic subjects; personalized information on children's interests, and progress reports on children's education, all via a global communications network.