Operating an on-line shopping site in the field of computer and video games; Providing information about the goods of others via the global computer network; customer loyalty services and customer club services, for promotion of video games and computer games; Providing incentive award programs for customers for the purpose of promoting and rewarding loyalty.

Providing entertainment information, namely, images and sounds in the field of electronic games, related screen shots and photographs, via global computer network; providing electronic games via communication by computer and video games; providing electronic games via global computer network.

Stationery notebooks; mechanical pencils; pencil cases; stationery, namely, envelopes, colored markers, colored pencils, highlighter pens, writing paper, looseleaf paper, pads of paper, composition books, tape dispensers, staple removers, stamp pads, pads of paper with adhesive backing, stationery-type flags with adhesive backing, and correction fluid and tape; study materials, namely flash cards; trading card games; magazines featuring video games, video games systems and accessories; catalogues featuring video games, video games systems and accessories; pamphlets featuring video games, video games systems and accessories; other printed matter namely posters; banners of paper; flags of paper.

Printed matter and publications, namely address books; artists' brushes; artists' pastels; arts and crafts paint kits; book covers; bookmarks; bookplates; cardboard gift boxes; children's books; coloring and activity books; comic books; crayons; decorative figures attachable to pencils; drawing rulers; dry erase writing boards; erasers; felt-tip markers; gift wrapping paper; greeting cards; invitation cards; iron-on transfers; magazines, books, booklets and manuals regarding video games; magnetic slate boards for writing; memo boards; memo pads; newspaper cartoons; notepads; painting sets for artists; painting sets for children; paper banners; paper decorations mountable on doors; paper napkins; paper party favors; paper party hats; paper placemats; paper staplers; paper table covers; paperback books for children; pencil boxes with magnetic closures; pencil sharpeners; pencils; pens; picture storybooks; postcards; posters; ring binders; rubber stamps; score books; scrapbooks and stamp collector books; scratch pads; staplers in the nature of office requisites; stationery-type portfolios; sticker albums; stickers; storybook and audio cassettes packaged as a unit.

Retail services of video games; retail services of video game programs; retail services of programs for hand-held games with liquid crystal displays.

Wireless, computer network, and computer and video game terminal communications by computer video games; providing information about communications, namely, wireless, computer network, and computer and video game terminal communications, by computer video games; wireless, computer network, and computer and video game terminal communications by hand-held games with liquid crystal displays; providing information about communications by hand-held games with liquid crystal displays, namely, wireless, computer network, and computer and video game terminal communications; telecommunication services other than broadcasting, namely, transmission of voice, data, graphics, images, audio and video by means of wireless communication networks and the Internet all pertaining to video games and computer games.

Video game programs; video game and computer game programs for handheld games with liquid crystal displays; downloadable video game and computer game programs for video game computers; video game computer programs; other electronic machines, apparatus and their parts, namely, electronic video game software and electronic computer game software; downloadable image files containing photographs, video game and computer game scenes, and video game and computer game images.

Stationery notebooks; mechanical pencils; pencil cases; stationery, namely, envelopes, colored markers, colored pencils, highlighter pens, writing paper, looseleaf paper, pads of paper, composition books, tape dispensers, staple removers, stamp pads, pads of paper with adhesive backing, stationery-type flags with adhesive backing, and correction fluid and tape; study materials, namely flash cards; trading card games; magazines featuring video games, video games systems and accessories; catalogues featuring video games, video games systems and accessories; pamphlets featuring video games, video games systems and accessories; other printed matter namely posters; banners of paper; flags of paper; electric pencil sharpeners; decorators' paintbrushes; industrial packaging containers of paper; food wrapping plastic film for household use; garbage bags of paper for household use; garbage bags of plastics for household use; paper patterns; hygienic hand towels of paper; towels of paper; table napkins of paper; hand towels of paper; handkerchiefs of paper; baggage tags; table cloths of paper; decorative paper and cardboard for use with crafts, gifts and stationery, and for household use; paintings and calligraphic works.

Printed matter and publications, namely address books; artists' brushes; artists' pastels; arts and crafts paint kits; book covers; bookmarks; bookplates; cardboard gift boxes; children's books; coloring and activity books; comic books; crayons; decorative figures attachable to pencils; drawing rulers; dry erase writing boards; erasers; felt-tip markers; gift wrapping paper; greeting cards; invitation cards; iron-on transfers; magazines, books, booklets and manuals regarding video games; magnetic slate boards for writing; memo boards; memo pads; newspaper cartoons; notepads; painting sets for artists; painting sets for children; paper banners; paper decorations mountable on doors; paper napkins; paper party favors; paper party hats; paper placemats; paper staplers; paper table covers; paperback books for children; pencil boxes with magnetic closures; pencil sharpeners; pencils; pens; picture storybooks; postcards; posters; ring binders; rubber stamps; score books; scrapbooks and stamp collector books; scratch pads; staplers in the nature of office requisites; stationery-type portfolios; sticker albums; stickers; storybook and audio cassettes packaged as a unit.

Computer software design; design of computer hardware for computer games; design, programming, and maintenance of software for consumer video games; information and consultancy services in the field of design, programming, and maintenance of software for computer video games; design, programming, and maintenance of software for arcade video game machines; information and consultancy services in the field of design, programming, and maintenance of software for arcade video game machines; creating and maintaining web sites for others, design, programming, and maintenance of other computer software; technical advice in the field of performance and operation of computers, automobiles and other machines that require high levels of personal knowledge, skill and experience of the operators to meet the required accuracy in operating them; rental of computers; providing computer programs.

Designing, namely, designing of packaging and wrapping materials, designing websites for advertising purposes; on-line retail store services featuring computer and video games; providing computer game programs, namely, proving temporary use of on-line, non-downloadable software for use in database management, for inventory control, for product warranty processing; providing temporary use of non-downloadable video game programs provided via the Internet, cellular phone, a global computer network, digital and analog cable systems, a telecommunications network and computer game terminal communication; providing temporary use of non-downloadable electronic sample computer and video game programs provided via computer network.

Card game toys and their accessories, namely trading card games; hand-held video games with liquid crystal displays; parts and fittings for hand-held games with liquid crystal displays; toys, namely, bath toys, electric action toys, inflatable toys, musical toys, party favors in the nature of small toys, plush toys, pull toys, punching toys, push toys, remote control toy cars, ride-on toys, rubber character toys, stuffed toys, toy action balls, toy action figures, toy bakeware and cookware, party balloons, toy banks, toy binoculars, toy building blocks, toy cap pistols, toy clocks and watches, toy construction playsets, toy decorative wind socks, toy figurines, toy key chains with and without sound device, toy mobiles, toy musical instruments, toy punching bags, toy tea sets, toy vehicles, toy whistles, toys for pets, water squirting toys, wind-up toys; dolls; Go games; Japanese playing cards also known as Utagaruta; Japanese chess also known as Shogi games; card games and their fittings; dice; Japanese dice games also known as Sugoroku; dice cups; Chinese checkers also known as diamond game; chess games; checkers also known as checker sets; conjuring apparatus, namely, equipment for performing magic tricks; dominoes; playing cards; Japanese playing cards also known as Hanafuda; mah-jong; game machines and apparatus, namely, computer game cartridges, hand held units for playing electronic games, video output game machines; billiard playing equipment; amusement park rides (excluding arcade video game machines); arcade video game machines; sports equipment, namely, in-line skates, jump ropes, roller skates, skateboards, snowboards, snow skis, sports balls, namely, baseballs, golf balls, basketballs; fishing tackle; insect collecting implements.

Action skill games; action type target games; arcade-type electronic video games; articulated and non-articulated dolls; board games; card games; carrying cases for hand-held video game systems; coin-operated video games; collectable toy figures; costume masks; electronic game equipment with a watch function for playing video games; electronic interactive board games; equipment sold as a unit for playing board games, flying discs; golf balls; hand-held pinball games; hand-held units for playing electronic games; hand-held units for playing electronic games, namely, a virtual pet; hand-held units for playing video games; hand-held video game systems, comprising hand-held units for playing video games and associated game cartridges or game memory cards packaged as a unit; interactive board games; jacks; jigsaw puzzles; kites; manipulative puzzles; music box toys; nonelectric hand-held action skill games; paper dolls; parlor games, namely, board games, card games, word games; play figures; playing card cases; playing cards; plush dolls; positionable toy figures; promotional game cards; puppets; role playing games; roller skates; rubber action balls; spinning tops; stand alone video game machines; swimming aids, namely pool rings and arm floats for recreational use; trading card games; return tops; toys for domestic pets; sports equipment, namely golf balls, in-line skates, jump ropes, roller skates, skateboards, snowboards, snow skis, sports balls, namely, basketballs, tennis balls, soccer balls, baseballs.

Entertainment services, namely, providing entertainment information, namely, images and sounds in the field of electronic games and musical videos via communication by handheld games with liquid crystal displays; providing entertainment information, namely, images and sounds in the field of electronic games via communication by computer and videos games; providing entertainment information, namely, images and sounds in the field of electronic games and musical videos via global computer network and telecommunication network; providing electronic games by handheld games with liquid crystal displays through wireless, computer network, and computer and video game terminal communication; providing electronic games via communication by computer and video games; providing electronic games via global computer network, and telecommunications network.