Promotional and souvenir items, namely, pens; printed materials and publications, namely, books, magazines, printed schedules, printed programs for sporting events, media guides, posters.

Bags, namely, sports bags, hockey equipment bags.

Promotional and souvenir items, namely, drinking glasses, coffee cups, shot glasses, coasters, water bottles; Insulating sleeve holder for beverage cans.

Promotional and souvenir items, namely, towels; baby blankets.

Hoodies; Pajamas; Socks; Sweaters; T-shirts; Clothing, namely, casual clothing, sports clothing, athletic clothing, jackets, caps, hats, toques, sweatshirts, hockey jerseys, scarves, gloves, mittens.

Christmas ornaments; board games; Promotional and souvenir items, namely, pucks, playing cards, novelty miniature goalie masks, hockey sticks.

Charitable fundraising services, namely, raising and dispensing funds for the purpose of providing financial assistance to Canadians facing financial and geographical barriers to participation in the game of hockey.

Audio broadcasting of radio programs by satellite; Broadcasting and streaming of audio and video recordings of live events; Broadcasting of radio and television programmes; Broadcasting of radio and television programs by satellite; Providing advisory and consultancy services in the field of cable broadcasting of radio and television programmes; Providing radio and television programs; Broadcast and distribution of live and recorded television program, television features and television program segments by means of television, cable television, satellite television and interactive and on-demand cable television; Broadcast and distribution of live and recorded television programs, television features and television program segments by means of streaming distribution over the internet to personal computers and by means of wireless streaming distribution over the internet to mobile and handheld devices; Broadcast of live and recorded radio programs, radio features and radio program segments; broadcast of live and recorded radio programs, radio features and radio program segments via satellite; Broadcast of live and recorded radio programs, radio features and program segments via wireless streaming distribution over the internet to mobile and handheld devices; Broadcasting and distribution of live and recorded webcast programs, webcast features and webcast program segments by means of streaming distribution to personal computers over the internet and by means of wireless streaming distribution over the internet to mobile and handheld devices.

Development of radio and television news programs; Development of radio programs; Entertainment in the form of television shows; Production and distribution of radio programs; Production and editing of radio and television programs; Production of radio and television programs; Radio and television reporting of sporting events; Production of television programs, television features and television program segments; Production of radio programs, radio features and radio program segments; Operation of an interactive website featuring live, recorded and on-demand audiovisual content, namely, hockey games, television programs, television features and television program segments featuring news, information, opinion, analysis and highlights regarding hockey games, the game of hockey, hockey leagues, hockey teams and hockey players; Operation of an interactive website featuring live, recorded and on-demand audiovisual content, namely, hockey games, television programs, television features and television program segments featuring news, information, opinion, analysis and highlights regarding hockey games, the game of hockey, hockey leagues, hockey teams and hockey players; Operation of an interactive website featuring downloadable and non- downloadable articles, blogs, photographs and audiovisual content featuring news, information, opinion, analysis and highlights regarding hockey games, the game of hockey, hockey leagues, hockey teams and hockey players and featuring hockey game scores, hockey team standings and statistics regarding hockey teams and hockey players; Operation of an interactive website which allows users to interact with each other through chat and messaging functions and to comment on articles, blogs and audiovisual content regarding hockey games, the game of hockey, hockey leagues, hockey teams and hockey players, and which allows users to respond to polls and questionnaires regarding hockey games, the game of hockey, hockey leagues, hockey teams and hockey players; Operation of an interactive website featuring interactive online games and featuring promotions and contests relating to the game of hockey; Educational services, namely, the operation of hockey skills seminars, programs and clinics; Sporting services, namely, organization of hockey games, contests, tournaments and festivals, operation of hockey skills, seminars, programs and clinics; Entertainment services in the nature of an ongoing television program and in the nature of ongoing television features and television program segments; Entertainment services, namely, production of television programs, television features and television program segments; broadcast and distribution of live and recorded television programs, television features and television program segments by means of cable television, satellite television and interactive and on-demand cable television, by means of streaming distribution to persona! computers over the internet and by means of wireless streaming distribution over the internet to mobile and handheld devices; Entertainment services, namely, production of television programs, television features and television program segments; broadcast and distribution of live and recorded television programs, television features and television program segments by means of cable television, satellite television and interactive and on-demand cable television, by means of streaming distribution to personal computers over the internet and by means of wireless streaming distribution over the internet to mobile and handheld devices; Entertainment services in the nature of an ongoing radio program and in the nature of radio features and radio program segments; Entertainment services, namely, production of radio programs, radio features and radio program segments; broadcast of live and recorded radio programs, radio features and radio program segments; broadcast of live and recorded radio programs, radio features and radio program segments by means of satellite and by means of streaming distribution to personal computers over the internet and by means of wireless streaming distribution over the internet to mobile and handheld devices; Provision of news, information, opinion, analysis and highlights regarding hockey games, the game of hockey, hockey leagues, hockey teams and hockey players by means of operation of an interactive website featuring live, recorded and on-demand audiovisual content, namely, hockey games, television programs, television features and television program segments featuring news, information, opinion, analysis and highlights regarding hockey games, the game of hockey, hockey leagues, hockey teams and hockey players and featuring articles, blogs, photographs and audiovisual content featuring news, information, opinion, analysis and highlights regarding hockey games, the game of hockey, hockey leagues, hockey teams and hockey players, hockey game scores, hockey team standings and statistics regarding hockey teams and hockey players, and by means of uploading, publication and distribution of articles, blogs, photographs and audiovisual content featuring news, information, opinion, analysis and highlights regarding hockey games, the game of hockey, hockey leagues, hockey teams and hockey players, hockey game scores, hockey team standings and statistics regarding hockey teams and hockey players on social media websites and services; Provision of news, information, opinion, analysis and highlights regarding hockey games, the game of hockey, hockey leagues, hockey teams and hockey players by means of application software for mobile and handheld devices used to provide access to live, recorded and on-demand audiovisual content, namely, live, recorded and on-demand hockey games, television programs, television features and television program segments featuring news, information, opinion, analysis and highlights regarding hockey games, the game of hockey, hockey leagues, hockey teams and hockey players, access to downloadable and non-downloadable articles, blogs, photographs and audiovisual content featuring news, information, opinion, analysis and highlights regarding hockey games, the game of hockey, hockey leagues, hockey teams and hockey players, hockey game scores, hockey team standings and statistics regarding hockey teams and hockey players; Entertainment services, namely, operating games, promotions and contests relating to the game of hockey; Entertainment services, namely, organization of hockey games, contests, tournaments and festivals; Entertainment services in the nature of webcast programs and in the nature of webcast features and webcast program segments; Entertainment services, namely, production of webcast programs, webcast features and webcast program segments.

Conseil d'orientation en mode de vie; conseil en diététique et nutrition; conseil en matière d'alimentation; counseling dans les domaines de la santé mentale et du bien-être; fournir des informations dans le domaine de la santé et du bien-être en général par un site web; mise à disposition d'informations en matière de compléments nutritionnels et alimentaires; services d'évaluation de la performance dans le domaine de la santé