Advertising namely advertising the goods and services of others, compilation, production and dissemination of advertising matter for others; business management; business administration; office functions namely secretarial and clerical services; organization, operation and supervision of customer loyalty programs; advertising services provided via the Internet namely online advertising for others via a computer communications network; production of television and radio advertisements for others; accountancy; auctioneering; arranging and conducting trade fairs in the field of cancer prevention and treatment; opinion polling; data processing namely medical research data compiling and analyzing in the field of cancer prevention and treatment; provision of business information namely information concerning commercial business management, providing business marketing information for others; retail services connected with the sale of medical devices, software and medical equipment; market campaigns namely developing promotional campaigns for others.

Education namely, classes, seminars and workshops relating to cancer prevention and treatment; entertainment namely entertainment services in the nature of non-downloadable videos in the field of cancer prevention and treatment transmitted via the internet; sporting and cultural activities, namely organization of sports events in the field of football, tennis and running events to encourage healthy lifestyles, organization of sports events in the field of football, soccer, cricket, tennis, baseball, basketball, swimming, lacrosse, hockey and running events for promotional purposes; arranging, organising and conducting conferences, exhibitions, seminars, symposia and classes in the field of cancer prevention and treatment; production of films, videos, radio and television programmes; publishing services, namely publishing educational material such as books and texts books in the field of cancer prevention and treatment; electronic publishing namely publishing of electronic publications in the field of cancer prevention and treatment; organization of fitness activities, namely fitness training at a gym or fitness suite; physical fitness instruction course.

Provision of information, advice and consultancy in the field of cancer prevention and treatment.

Promotional items related to a fundraising event, namely, decals and temporary tattoos; promotional goods, namely, caps, hats, toques, water bottles, sneakers, running shoes, sandals, flip-flops, towels, namely, hand towels, bath towels, beach towels, blankets, rings, pendants, pins, namely, lapel pins, hat pins, embroidered emblems, key chains, souvenir program books, brochures, maps, lithographic prints, posters, pens, calendars, notebooks, fanny packs, tote bags, back packs, sports bags, wristbands, canvas bags, mugs, mug holders, shirts, dry-fit shirts, sweatshirts, T-shirts, vests, jackets, shorts, and gloves; hockey pucks, hockey jerseys, skate laces, hockey tape, hockey skate guards, hockey mats, towels, mini hockey sticks, mini hockey helmets, mini hockey stick balls, mini hockey pucks, hockey nets, mini hockey nets, baseballs, mini baseball gloves, mini baseball bats, mini baseballs, mini baseball helmets, shoe laces, mini footballs, mini football helmets, sweatbands, mini soccer balls, mini soccer cleats, mini soccer shoes, flying discs, mini flying discs, basketballs, mini basketballs, mini basketball nets, mini basketball shoes, mini curling rocks, mini curling brooms, tennis balls, mini tennis balls, mini tennis racquets, squash balls, mini squash racquets, squash racquets, racquetballs, racquetball racquets, mini bow and arrow sets, mini archery targets, golf balls, mini golf clubs, golf tees, golf ball markers, golf divot repair devices, golf towels, golf clubs, golf tools, rugby balls, mini rugby balls, rugby jerseys, cricket balls, cricket bats, mini cricket balls, mini cricket bats, field hockey sticks, field hockey balls, mini field hockey sticks, mini field hockey balls, lacrosse sticks, lacrosse balls, lacrosse helmets, mini lacrosse sticks, mini lacrosse balls, mini lacrosse helmets, bowling balls, mini bowling balls, polo sticks, polo balls, shotputs, javelins, discus, handballs, snowboards, skis, ski poles, ski goggles, darts, dartboards, horseshoes, shuffleboard, paintball, paintball guns, paintball mini guns, ringette sticks, ringette rings, tetherballs, axes, mini axes, axe targets, ping pong balls, ping pong racquets, mini racquets, ping pong tables, foosball tables, table hockey, air hockey tables, volleyballs, mini volleyballs, badminton birds, badminton racquets, bocce, croquet balls, croquet mallets, lawn bowling, softballs, broom balls, broomball sticks, boxing gloves, mini boxing gloves, lawn darts and hula hoops

Fundraising services; conducting fundraising events; organizing and conducting fundraising events; promoting a fundraising event via a wide variety of media namely TV, radio, online ads, outdoor ads, direct mail, phone solicitation, Internet, social media, public relations, retail promotion and toll free telephone lines; operation of a website, web-forum and blog for soliciting donations; consulting services, namely advising others in connection with conducting fundraising events

Promotional items related to a fundraising event, namely, decals and temporary tattoos; promotional goods, namely, caps; hats; water bottles; sneakers; running shoes; sandals; flip-flops; towels, namely, hand towels, bath towels, beach towels; blankets; rings; pendants; pins, namely, lapel pins, hat pins; embroidered emblems; key chains; souvenir program books; brochures; maps; lithographic prints; posters; pens; calendars; notebooks; fanny packs; tote bags; back packs; sports bags; wristbands; canvas bags; mugs; mug holders; shirts; dry-fit shirts; sweatshirts; T-shirts; vests; jackets; gloves; and shorts

Fundraising services; conducting fundraising events; conducting a fundraising program consisting of a walking and running event; consulting services, namely advising others in connection with conducting fundraising events; logistics services namely operating a fundraising event; consulting services namely assisting others in organizing, implementing and managing fundraising events

This wording began being used in a fundraising event on February 4, 2012, and has been used in all organizational communications and advertisements since then. Having now developed a formal logo, this wording has been incorporated into this logo and is being used in all aspects of our operation. We use our logo for branding, advertising, communications, promotional merchandise, promotions, signage, literature, charitable programming, fund raising, and events. We also use this wording specifically for fund raising events that are named 'Crazy about fighting kids cancer' events.

This wording, as part of our logo, is currently being used for promotional clothing to broaden our exposure and support our fund raising efforts.

Future planned uses of this wording with regard to wares are further promotional clothing items: indoor clothing such as shirts, hats and socks outdoor clothing such as coats, hats, scarves

Future planned uses of this wording with respect to wares are promotional toys, play, and entertainment items for children and adults: indoor toys outdoor toys stuffed animals sports equipment balloons and other celebratory materials beach and pool toys snow toys books games

Future planned uses of this wording with respect to wares are promotional household items: drinkware dishes various kitchen wares and utensils linens blankets pillows candles vases

Future planned uses of this wording with respect to wares are general promotional items: candles bumper stickers vehicle and other magnets window stickers stationary items such as notepads and pencils key chains pins re-useable bags keepsake boxes

Future planned uses of this wording with respect to wares are promotional jewellery.

We intend to use this wording to brand a specific programming event that will be developed and held/offered as part of our normal activities.

As a charitable organization, we will be using this wording, both as part of our logo and on its own, in delivering all of our charitable programs and services. We will be providing the charitable service of issuing educational grants. All grant-related documentation, materials and advertising may bear this wording. We will be providing the charitable service of issuing research and clinical trial grants. All related documentation, materials and advertising may bear this wording. We will be providing the charitable service of issuing grants to families of a child with cancer. All grant-related documentation, materials and advertising may bear this wording. We will be providing the charitable service of distributing gift boxes. All related documentation, materials and advertising may bear this wording. We will be providing the charitable service of providing motivational presentations. All related documentation, materials and advertising may bear this wording. We will be providing the charitable service of gifting funds to registered charities. All related documentation, materials and advertising may bear this wording.

We have been using this wording in our fundraising events and activities for over a year. We will continue to use this wording, both on its own and as part of our logo, for a wide variety of public fund raising activities in support of our charitable programs. All fund raising documentation, materials, communications and advertising may bear this wording.