Computer software for establishing reading levels for individuals.

Providing a selection of electronic books and other electronic documents, namely, electronic newsletters and electronic periodicals, that are available for downloading via a global computer network.

Providing a website featuring multimedia publishing information regarding electronic books and other electronic documents, namely, electronic newsletters and electronic periodicals.

Publications, namely books, textbooks, reference books, instruction books, information books, children's books, student workbooks, hard bound books, periodic publications, magazines, newsletters, newspapers, manuals, printed seminar and lecture notes; printed matter for educational purposes, namely books, activity books, games, puzzles, tutorials, flashcards, posters and stickers; printed correspondence course notes; souvenir booklets, guides, almanacs; maps; artists materials namely, sketchbooks, artists' paints and artists' brushes; diaries, dictionaries, scrapbooks, sketchbook albums, slate boards; photo albums; portfolios; student planners; wall posters; postcards; stationery, namely, notebooks, ring binders, memo pads, markers, pens, pencils, pencil cases and pencil tins, pencil erasers, pencil sharpeners, pencil toppers, rulers, folders; writing paper, envelopes, stencils, greeting cards and pennants, stamps (excluding postage stamps) and stamp pads; instructional and teaching materials of paper, namely, books, activity books, instruction sheets, journals, tutorials and magazines; printed vouchers and coupons, provided individually and bound in sets; activity books, comic books, exercise books, colouring books, story books; stickers, sticker sets, sticker albums, boxes for sticker sets; address books; boxes for books; calendars; crayons, art and craft paints, chalks, coloured pencils, and sets of these; heat applied appliques made of paper, decalcomanias; paper party supplies, namely paper napkins, place mats, gift wrap and ribbons, table covers of paper and paper bags; games, namely, educational card games, board games and computer games; toys, namely, educational children's activity, construction, drawing, and plush toys; electronic educational teaching games, namely, computer games designed for children, hand held electronic games designed for children, educational computer software for children; electronic educational publications used for teaching children to read; DVDs containing literature, music, children's movies featuring topics related to education for improvement of children's learning; pre-recorded compact discs containing literature, manuals, audiobooks, games, music, children's movies featuring topics related to education for improvement of children's learning; toys for babies when teething; battery operated action figure plush toys.

On-line game services; Internet game services; mobile phone game services; educational games provided online; education services, namely, providing educational courses and materials in the field of literacy, reading, writing, mathematics, language training and arts and crafts; publication of educational texts, educational materials, journals, books, magazines, and manuals; electronic publication of information on a wide range of topics, including online and over a global computer network; publishing by electronic means; providing digital music from the Internet; provision of an online chat room/forum for educational purposes; provision of online wall papers and posters; arranging and conducting of events, namely, children's entertainment shows, arts and crafts exhibitions and book trade fairs; arranging and conducting of activities and competitions designed for children for educational purposes, in the field of reading, writing and literacy; providing information, including by electronic means and via a global computer network, about all of the aforesaid services.

Educational programs for teachers, namely instructional courses in the field of reading skills development.

Reading skills development programs, namely instructional courses and professional development courses for teachers in the field of reading skills.

Streaming of audio and video material on the Internet.

Providing a Web site that features streaming of audio and video material on the Internet.

Chemicals and adhesives

Paints, varnishes and lacquers

The operation of a charitable foundation engaged in the provision of books and learning materials to high-needs schools, enhancing the literacy of Canadian children.

Children's books; a series of children's books.

Prerecorded audio tapes, prerecorded video tapes, DVDs and cd-roms in the nature of a learning program for children in kindergarten, elementary and secondary schools; educational books, charts, posters, workbooks, and printed curriculum materials in the nature of a learning program for children in kindergarten, elementary and secondary schools.

Baby backpacks; baby bath tubs; baby books; electric heaters for baby bottles; baby buggy bumpers (rubber); baby bunting; baby carriages; baby carriers worn on the body; baby hair conditioner; baby multiple activity toys; baby nursers; baby rattles; baby strollers; baby trainers (chamber pots); child restraining devices, namely harness, lease; harnesses for guiding children; leashes for guiding children; reins for guiding children; children's activity books; children's books; children's car seats; infant action crib toys; infant carriers worn on the body; infant cradles; infant walkers; infantwear; inflatable bop bags; inflatable inner tubes for aquatic recreational use; inflatable toys, namely, ride-on toys, water slides, pools for recreational use, pool lounge chairs, snow sleds for recreational use, snow toys, bouncers, jumpers, tents, swim rings, PVC bags, beach balls, jumper castles, air mattresses, pillows, inflatable bath toys, inflatable toys for play, children's inflatable furniture, namely beds, chairs and tables; juices namely aloe vera, clam, reamers for fruit, tomato; juicers (non-electric); aerated fruit juices; fruit juices; meat juices; vegetable juices; toy action figures; toy action figures and accessories therefor; toy armor; toy artificial fingernails; toy bows and arrows; toy boxes; furniture, namely toy boxes; toy chests; toy figures; toy gliders; toy guns; toy holsters; toy hoop sets; toy mobiles; toy model hobby craft kits; toy modelling dough; toy pistols; toy putty; toy rockets; toy snow globes; toy stamps; toy swords; toy vehicles; toy watches; toy weapons; baby multiple activity toys; bath toys; bathtub toys; children's multiple activity toys; dog toys; infant action crib toys; non-riding transportation toys; party favours in the nature of small toys; plush toys; ride-on toys; soft sculpture toys; squeezable squeaking toys; stuffed toys; water squirting toys; wind-up walking toys; wind-up toys; electrical and mechanical toys namely radio-controlled toy vehicles, robots, electronic action games, electronic road racing sets, remote control model toys; remote controlled crib mobiles; action toys; toys designed to be attached to car seats, strollers, cribs, high chairs; non-alcoholic beverages, namely, infant formulas, electrolyte replacement solution, fruit juices, non-dairy soy, vegetable-based food beverages, and whey-based food flavoured beverages; beverageware.