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BEAUTY BEGINS WITH TRUTH

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REGISTERED

on 14 Jun 2024

TM5 Status

LIVE/REGISTRATION/Issued and Active

Your registration has been issued and is active. You can now use the TM5 mark.

Last Applicant/ Owned by

PAULA'S CHOICE LLC

705 5th Avenue South, Suite 200Seattle WA 98104

Serial Number

2130744 filed on 7^th Apr 2021

Registration Number

TMA1238131 registered on 14^th Jun 2024

Registration expiry Date

7^th Apr 2031

Correspondent Address

BAKER & MCKENZIE LLP

BROOKFIELD PLACE181 BAY STREET, SUITE 2100P.O. BOX 874TORONTO

ONTARIO

M5J2T3

BEAUTY BEGINS WITH TRUTH

Trademark usage description

non-medicated skin care preparations; cosmetic preparations for skin care; cosmetics; perfumes; skin care products, namely, skin cleansers, make-up re Read More

Classification Information

Class [003]
Non-medicated skin care preparations; cosmetic preparations for skin care; cosmetics; perfumes; skin care products, namely, skin cleansers, make-up removing preparations, skin toners, skin exfoliants, face moisturizers, hand moisturizers, face creams, hand creams, body lotions, face lotions, facial and body masks; non-medicated tinted skin moisturizers; eye creams and gels; non-medicated acne treatment preparations; retinol moisturizers, creams and serums for cosmetic purposes; non-medicated pore refining and blemish and oil control products, namely, pore-cleansing exfoliants, pore-clearing face masks, toners, serums, and peels used as cosmetics; non-medicated skin brightening serums; non-medicated sunscreens; self-tanning preparations and topical self-tanning sprays; skin bronzer and skin bronzing powder; skin lightening creams; non-medicated lip care products, namely, lip balms, lip exfoliating creams and scrubs, lipsticks, lip protectors and lipscreen, namely, non-medicated lip balm and lip gloss incorporating non-medicated sunscreen preparations; non-medicated hair and body care products, namely, body cleansers, exfoliant creams, body lotion, body mist, body oils, body creams, body balm, hair and body shampoos, hair conditioner, shaving cream, shaving gel; pre-moistened cosmetic towelettes; cuticle removing preparations and nail care preparations; tooth whiteners for cosmetic purposes; cosmetic and hair care kits primarily comprised of one or more of the foregoing non-medicated cosmetics, skin care and hair care preparations

Classification kind code

Class [005]
Dietary supplements, namely, anti-oxidants for use as dietary supplements for general health and wellbeing; antioxidant dietary supplements for personal care and beauty regimens, namely, address skin hydration and anti-aging concerns

Classification kind code

Class [035]
On-line retail store services featuring skin care products, cosmetics, cosmetic applicators and tools, bags, cosmetic accessories and publications in the field of skin care products, cosmetics, wellness, health, and beauty; retail store services featuring skin care products, cosmetics, cosmetic applicators and tools, bags, cosmetic accessories and publications in the field of skin care products, cosmetics, wellness, health, and beauty; providing consumer information and advice in the field of skin care products, cosmetics, wellness, health and beauty; providing commercial information and advice for consumers on selecting beauty and skin care products and services; distributorship services in the field of cosmetics, skin care products, and personal care products

Classification kind code

Class [041]
Educational and entertainment services, namely, production and providing an ongoing multimedia program and non-downloadable videos featuring information, instructional techniques, and tutorials concerning skin care, beauty care, cosmetics and wellness; publication of on-line journals [blog services] featuring information, non-downloadable videos and online tutorials in the field of skin care, beauty care, cosmetics, and wellness; providing non-downloadable articles in the field of beauty care, beauty products, cosmetics, and skincare

Classification kind code

Class [044]
Providing information about skin and beauty care, namely, providing information about beauty, beauty products, cosmetics, and skincare via a website; providing beauty care and skin care information about beauty, beauty products, cosmetics, and skin care; beauty and skincare consultation services; beauty analysis to determine beauty products, skin care, and cosmetics that are best suited to particular individual.

Classification kind code

Mark Details

Serial Number

2130744

Mark Type

Trademark

Legal History

Action Taken	Status
Submitted for opposition 48 on 20^th Jun 2023	Agent Changed
Submitted for opposition 22 on 20^th Dec 2022	Search Recorded
Submitted for opposition 20 on 20^th Dec 2022	Examiner's First Report
Submitted for opposition 223 on 20^th Dec 2022	Total Provisional Refusal
Submitted for opposition 256 on 4^th Jul 2022	Notification of Possible Opposition Sent
Submitted for opposition 257 on 2^th Sept 2021	Designation Notification - Madrid Protocol
Submitted for opposition 1 on 1^st Sept 2021	Created
Submitted for opposition 31 on 1^st Sept 2021	Formalized
Submitted for opposition 30 on 7^th Apr 2021	Filed
Submitted for opposition 228 on 7^th Apr 2021	International Registration

BEAUTY BEGINS WITH TRUTH

Classification Information

Classification kind code

Class [005]Dietary supplements, namely, anti-oxidants for use as dietary supplements for general health and wellbeing; antioxidant dietary supplements for personal care and beauty regimens, namely, address skin hydration and anti-aging concerns

Classification kind code

Classification kind code

Classification kind code

Classification kind code

Mark Details

Serial Number

Mark Type

Legal History

Class [005]
Dietary supplements, namely, anti-oxidants for use as dietary supplements for general health and wellbeing; antioxidant dietary supplements for personal care and beauty regimens, namely, address skin hydration and anti-aging concerns