LIVERAMP AND DESIGN

Class [035]
Data processing services, namely, customer data onboarding, namely, matching of offline customer textual consumer data pertaining to demographical information, purchasing propensities, purchasing history and segmentation into graphs of consumers with similar characteristics to online connected devices, namely, computers, smartphones, smart set-top TV boxes and cable tv boxes, appending textual consumer data pertaining to demographical information, purchasing propensities, purchasing history and segmentation into graphs of consumers with similar characteristics to customer records for matching purposes, and matching textual consumer data pertaining to demographical information, purchasing propensities, purchasing history and segmentation into graphs of consumers with similar characteristics pertaining to the same consumer across different connected devices, namely, computers, smartphones, smart set-top TV boxes and cable tv set-top boxes for others; data processing services, namely, offline sales measurement, namely, matching offline sales data to online impression data for others; advertising services for others, namely, digital channel and messaging campaign mix optimization services; advertising services for others, namely, customer-facing on-line content optimization; market analysis and research services, namely, customer targeting for others; customer relationship management, namely, customer targeting for others; advertising services, namely, advertising message suppression services for others; advertising services, namely, conducting look-alike modeling for customer prospects for others; management of advertising for others, namely, conducting multi-channel integrated customer message campaigns through social media websites, mobile texts, web pages, email, and addressable television; advertising services for others, namely, presentation of relevant product offers and messages to customers without the requirement of customer log-in; advertising services for others, namely, tailoring of customer messages based on past purchases; market research, namely, customer analytics; market research, namely, attribution analysis on sales for others; market research, namely, providing website and physical site analytics based on audience segments for messages; market research, namely, analyzing customer messages for determining messages creating the highest impact on conversions per audience segment