SIMPLY REWARDING

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REGISTERED

on 25 May 2004

TM5 Status

LIVE/REGISTRATION/Issued and Active

Your registration has been issued and is active. You can now use the TM5 mark.

Last Applicant/ Owned by

LOBLAWS INC.

1 President's Choice CircleBrampton

ONTARIO

L6Y5S5

Serial Number

1145865 filed on 5^th Jul 2002

Registration Number

TMA611064 registered on 25^th May 2004

Registration expiry Date

25^th May 2034

Correspondent Address

BORDEN LADNER GERVAIS LLP

World Exchange Plaza100 Queen Street, Suite 1300Ottawa

ONTARIO

K1P1J9

SIMPLY REWARDING

Trademark usage description

operation of a reward incentive program for points which can be redeemed for various products.

Classification Information

1145865

Trademark

Action Taken	Status
Submitted for opposition 55 on 25^th May 2004	Registered
Submitted for opposition 50 on 6^th Feb 2004	Allowed
Submitted for opposition 51 on 6^th Feb 2004	Allowance Notice Sent
Submitted for opposition 42 on 19^th Nov 2003	Advertised
Submitted for opposition 26 on 14^th Oct 2003	Approved
Submitted for opposition 22 on 28^th May 2003	Search Recorded
Submitted for opposition 20 on 28^th May 2003	Examiner's First Report
Submitted for opposition 31 on 30^th Jul 2002	Formalized
Submitted for opposition 1 on 10^th Jul 2002	Created
Submitted for opposition 30 on 5^th Jul 2002	Filed