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SNOWBRIDGE

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SNOWBRIDGE
APPROVED

on 23 May 2025

Last Applicant/ Owned by

Snowplow Analytics Limited

17 Bevis Marks,Floor 6London EC3A 7LN

GB

Serial Number

2242789 filed on 2th Dec 2022

Correspondent Address

CASSELS BROCK & BLACKWELL LLP

Suite 3200, Bay Adelaide Centre - North Tower40 Temperance St.Toronto,

ONTARIO

CA

M5H0B4

SNOWBRIDGE

Trademark usage description

computer software for use in the collection, management, analysis and reporting of a wide variety of information and data relating to online consumer Read More

Classification Information

Class [009]
Computer software for use in the collection, management, analysis and reporting of a wide variety of information and data relating to online consumer behaviour; computer software for the collection, management and reporting of data related to the way that users engage and interact with websites, mobile applications, desktop applications, computer games and marketing campaigns; computer software for business data analytics, product analytics, and user behaviour analytics of websites, mobile applications, desktop applications and computer games applications; computer software for designing and implementing websites, mobile applications, desktop applications and computer games, and facilitating consultation services related thereto; computer software for tracking activity and monitoring performance on the Internet, websites, mobile applications, desktop applications and computer games applications; computer software for tracking activity and monitoring performance, behaviour and actions of consumers on the Internet, websites, mobile applications, desktop applications and computer games applications; computer software for website, mobile application, desktop application and computer game diagnostic analysis; computer software enabling optimization of website, mobile application, desktop application and computer game processes; computer software for optimization and management of online and mobile marketing, including ad serving, content personalisation and product recommendation; computer software for tracking user engagement with websites, mobile applications, desktop applications and computer games, to be used to drive customer insight and product development decisions; computer programs in machine readable form for use in database management and data analytics relating to online consumer behaviour; computer software for data mining, data query, and data analysis in relation to online consumer behaviour; computer software for analysing, processing, tracking and monitoring online consumer behaviour.

Classification kind code

11

Class [035]
Providing analytics of consumer behaviour data related to the way users engage and interact with websites, mobile applications, desktop applications, computer games and marketing campaigns; preparing business reports electronically relating to customer and partner behaviour, engagement and profitability; collecting, and analysing marketing data from users of websites, mobile applications, desktop applications, computer games and marketing campaigns for business purposes; collection and reporting of market research data related to the way users engage and interact with websites, mobile applications, desktop applications and computer games and marketing campaigns.

Classification kind code

11

Class [042]
Computer consultancy in the field of website and mobile application management by the gathering and reporting of information relating to the way users engage and interact with the website and mobile application; computer consultancy in the field of website and mobile application design and implementation, namely, the design and implementation of tracking relating to the way users engage and interact with the website and mobile application; application service provider (ASP) services featuring computer software for website and mobile application analytics by the tracking, analysing, and reporting of user activity with the website and mobile application; application service provider (ASP) services featuring software for tracking web site and mobile application activity to improve the performance and effectiveness of websites, mobile applications and online marketing campaigns; software as a service (SAAS) services featuring computer software for performing data processing, namely, data management, data integration, data consolidation, data curation, data preparation, data transformation, data extraction, data migration, data loading, and data quality assurance; software as a service (SAAS) services featuring computer software for data analysis for the purpose of supporting business recommendations and decisions, data mining, knowledge management and research, business process and data optimization, automation of predictive analytic processes, advertising optimization and personalization, business intelligence information gathering and analysis; software as a service (SAAS) services featuring computer software to track, analyse, and report on what customers do with websites and mobile applications; software as a service (SAAS) services featuring software for use in the collection, management, analysis and reporting of a wide variety of information and data relating to online consumer behaviour; software as a service (SAAS) services featuring software for tracking activity and monitoring performance, behaviour and actions of consumers on the Internet, websites, mobile applications, desktop applications and computer games applications; software as a service (SAAS) services featuring software for analysing, processing, tracking and monitoring online consumer behaviour.

Classification kind code

11

Mark Details

Serial Number

2242789

Mark Type

Trademark

Legal History

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Action TakenStatus
Submitted for opposition 223
on 21st Jun 2024		Total Provisional Refusal
Submitted for opposition 22
on 19th Jun 2024		Search Recorded
Submitted for opposition 20
on 19th Jun 2024		Examiner's First Report
Submitted for opposition 256
on 2th Jan 2024		Notification of Possible Opposition Sent
Submitted for opposition 48
on 14th Apr 2023		Agent Changed
Submitted for opposition 257
on 2th Mar 2023		Designation Notification - Madrid Protocol
Submitted for opposition 1
on 1st Mar 2023		Created
Submitted for opposition 31
on 1st Mar 2023		Formalized
Submitted for opposition 30
on 2th Dec 2022		Filed
Submitted for opposition 228
on 2th Dec 2022		International Registration