Trademark Search in Canada

THE AXE EFFECT

View On IC.GC.CA

REGISTERED

on 23 Aug 2024

Last Applicant/ Owned by

UNILEVER CANADA INC.

160 Bloor Street EastSuite 1400Toronto

ONTARIO

M4W3R2

Serial Number

2174094 filed on 21^st Mar 2022

Registration Number

TMA1252306 registered on 23^rd Aug 2024

Registration expiry Date

23^rd Aug 2034

Correspondent Address

BAKER & MCKENZIE LLP

BROOKFIELD PLACE181 BAY STREET, SUITE 2100P.O. BOX 874TORONTO

ONTARIO

M5J2T3

THE AXE EFFECT

Trademark usage description

soaps, namely, soaps for body care; fragrances and perfumery; essential oils, namely, aromatic essential oils; cosmetics; colognes, eau de toilette, p Read More

Classification Information

Class [003]
Soaps, namely, soaps for body care; fragrances and perfumery; essential oils, namely, aromatic essential oils; cosmetics; colognes, eau de toilette, perfume body sprays; oils, creams and lotions for the skin; shaving foam, shaving gel, pre-shaving and after-shaving lotions; talcum powder; bath and shower preparations, namely, body wash and shower gel; hair lotions; shampoo and conditioner; hair styling preparations; dentifrices; non-medicated mouthwashes; deodorants for personal use; anti-perspirants for personal use; non-medicated toilet preparations, namely, body sprays for cosmetic purposes

Classification kind code

Class [009]
Downloadable virtual goods, namely, computer programs featuring perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing for use in an online virtual world; downloadable computer game software, downloadable virtual goods, namely, video games for use online, in online virtual worlds and metaverses; downloadable software for engaging in social networking and interacting with online communities, namely, computer software platforms for social networking, downloadable mobile application for social networking services; downloadable software for accessing and streaming multimedia entertainment content, namely, downloadable computer software for broadcasting and streaming of digital media content sessions, downloadable mobile application for streaming of movies, television shows, and audio and video content; computer software for authorising access to databases and an online virtual world, downloadable computer software for accessing, viewing, and controlling remote computers and computer networks, downloadable computer software to access and display computer browsers; computer programs featuring characters for use in online virtual worlds, downloadable computer software for use in creating avatars for playing games over the internet, interactive entertainment computer software for video games

Classification kind code

Class [035]
Consumer information services, namely, providing consumer information in the field of hygiene, perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing; retail store services in relation to virtual goods in the field of perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing; on-line retail store services in relation to virtual merchandise in the field of perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing; operation of consumer loyalty program

Classification kind code

Class [041]
Educational services, namely, providing classes, education, forums, seminars, and workshops in the field of hygiene and personal care, heath, wellness and fitness, diversity and inclusion; publication services, namely, publication of books, newspapers, magazines, articles, journals, and brochures; publication of educational and training guides; publication of books, newspapers, magazines, video films and publication of electronic books, newspapers, magazines, video, films, articles, journals, and brochures; arranging and conducting events, seminars and forums in the fields of hygiene, perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing; arranging and conducting of business seminars; production of films, production of instructional videos, production of visual effects for videos, DVDs, television and for internet web sites; virtual reality game services provided on-line from a computer network; entertainment services, namely, providing on-line, non-downloadable virtual perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing, photographs, images, animation, and videos for use in virtual environments; providing virtual reality game services via an interactive website and via computer application software; entertainment services, namely, online video games; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; entertainment services, namely, providing an online environment featuring streaming of entertainment content and live streaming of entertainment events; entertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment events

Classification kind code

Mark Details

Serial Number

2174094

Mark Type

Trademark

Legal History

Action Taken	Status
Submitted for opposition 42 on 5^th Jun 2024	Advertised
Submitted for opposition 27 on 9^th May 2024	Approval Notice Sent
Submitted for opposition 26 on 9^th May 2024	Approved
Submitted for opposition 15 on 21^st Sept 2023	Correspondence Created
Submitted for opposition 22 on 24^th Nov 2022	Search Recorded
Submitted for opposition 20 on 24^th Nov 2022	Examiner's First Report
Submitted for opposition 287 on 18^th Jul 2022	Pre-Assessment Letter Sent
Submitted for opposition 30 on 21^st Mar 2022	Filed
Submitted for opposition 1 on 21^st Mar 2022	Created
Submitted for opposition 31 on 21^st Mar 2022	Formalized