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WOW NO COW

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WOW NO COW
APPROVED

on 8 May 2025

Last Applicant/ Owned by

Oatly AB

Box 588, SE-201 25 Malmö

SE

Serial Number

2073246 filed on 8th May 2020

Correspondent Address

SMART & BIGGAR LP

Scotia Plaza, 40 King Street West40th FloorToronto

ONTARIO

CA

M5H3Y2

WOW NO COW

Trademark usage description

dietary supplements for general health and well-being; dietetic consisting of vitamins, minerals, amino acids and trace elements; vitamin and mineral Read More

Classification Information

Class [005]
Dietary supplements for general health and well-being; dietetic consisting of vitamins, minerals, amino acids and trace elements; vitamin and mineral food supplements and vitamin and mineral dietary food supplements; nutritional supplements for general health and well-being containing oats and extracts of oats; dietary fibre as a food additive; oat-based food supplements and oat-based dietary supplements for general health and well-being and for promoting weight loss; dietary supplement drink mixes containing oats and extracts of oats for general health and well-being; dietary supplemental drinks containing oats and extracts of oats for general health and well-being; food for babies; functional foods, functional health foods and nutraceuticals for therapeutic purposes and for use as nutritional supplements and dietary supplements all used for promoting general health and well-being; oat-based functional foods for therapeutic purposes and for use as nutritional supplements and dietary supplements for the treatment of vitamin deficiency, for use in promoting general health and well-being, promoting weight loss and assisting digestion; functional foods for slimming purposes; functional beverages for slimming purposes; probiotic supplements; vitamin and mineral supplements; anti-oxidant food supplements; calcium supplements; mineral nutritional supplements; bacteriological preparations and preparations of microorganisms for medical and veterinary use, namely probiotic bacteria and bacteria cultures being ingredients for dietetic substances for pharmaceutical, medical and veterinary use; food supplements and health food supplements for persons with special dietary requirements; grain-based food supplements for slimming purposes; oat-based food supplements for slimming purposes; dietary supplements for slimming purposes; probiotic supplements for slimming purposes

Classification kind code

11

Class [008]
Cutlery; forks, namely, dessert forks, forks being cutlery; knives, namely, bread knives, cake knives; spoons; tea spoons; dessert spoons; soup spoons; steak knives; fish knives; salad fork; pastry forks

Classification kind code

11

Class [009]
Digital audio tape players; digital audio players; CD players; portable multimedia players, namely, MP3 players; portable music players; software to detect coffee shop locations and other retail store locations; software for online messaging and marketing in the field of coffee shops and other retail store locations; software to detect coffee shop locations and other retail store locations for websites and webhosting; eyewear, namely, sports glasses; eyewear cases; glasses, namely, eyeglasses, sun glasses and contact lenses; frames for glasses, namely, frames for eyeglasses, frames for sunglasses; application software (apps) for enabling cloud computing, for application and database integration, for social networking services and streaming movies, television shows, and music via internet, for playing games and for enhancing the audio-visual capabilities of multimedia applications, all for smart phones, mobile phones, tablet computers, smart watches, TV and smart TV; mobile apps for enabling cloud computing, for application and database integration, for social networking services and streaming movies, television shows, and music via internet, for playing games and for enhancing the audio-visual capabilities of multimedia applications, all for smart phones, mobile phones, tablet computers and smart watches; downloadable software, namely, game software; downloadable mobile applications for identifying third party retail stores that carry designated products and indicating product locations within the stores, downloadable mobile applications for users to share user generated content in the nature of recipes; downloadable mobile applications for converting online recipes to include non-dairy ingredients; downloadable mobile applications for locating and storing recipes; downloadable mobile applications for digital recipes and collections of recipes in electronic format; downloadable application software for converting online recipes to include non-dairy ingredients; downloadable application software for locating and storing recipes; downloadable software to detect third party retail store and product location; downloadable software for user generated content sharing in the field of recipes; downloadable digital recipes and collections of recipes in electronic format

Classification kind code

11

Class [014]
Precious metals and their alloys; key rings; cuff links; tie pins; tie clips; ornaments, figurines and statuettes made of precious metal or coated therewith; watches; clocks; jewelry; precious stones; timepieces; watch buckles, watch strap buckles; watch straps

Classification kind code

11

Class [016]
Books; bumper stickers; cards, namely, index cards, anniversary cards, birthday cards, and recipe cards; calendars; greeting cards; printed recipe cards; printed recipes sold as a component of food packaging; posters; pens; photographs; recipe books; stickers; prints, namely, art prints, photographic prints; adhesive stickers; magazines

Classification kind code

11

Class [018]
Briefcases; attaché cases; briefcase-type portfolios; suitcases; suit bags; purses; credit card holders; backpacks; key cases; coin holders; trunks and travelling bags; cosmetic bags; toilet bags, and bags for shaving kits; bags, namely, all-purpose carrying bags; duffle bags, tote bags; handbags; wallets; billfolds; change purses; luggage; overnight cases; umbrellas and parasols; walking sticks

Classification kind code

11

Class [021]
Tableware, namely, tea services, coffee services, coffee scoops, ice scoops and drink coasters, not of paper or textile; cookware and household and kitchen storage containers made out of glass; drinking glasses, drinking vessels and barware, namely, highball glasses, hatch glasses, namely, whiskey glasses, cocktail glasses, carafes, decanters, coupe glasses, snifters, mugs; serving pots and jugs, coffee pots and tea pots; milk jugs; jugs for frothing milk; non-electric milk frothers; cups, saucers and mugs; bowls

Classification kind code

11

Class [025]
Footwear, namely, shoes, sneakers, boots, slippers; headwear, namely, hats, caps, beanies, sun visors; clothing, footwear and headwear for women, men, boys and girls, namely, jump suits, shirts, blouses, jackets, bathing suits; clothing, footwear and headwear for women, men, boys and girls, namely, pants, belts, shorts; clothing, footwear and headwear for women, men, boys and girls, namely, warm-up suits, sweatpants and sweatshirts, walking shorts; clothing, footwear and headwear for women, men, boys and girls, namely, jeans, suits, dinner jackets and formal wear, sports jackets; clothing, footwear and headwear for women, men, boys and girls, namely, knitted tops, ties and other neckwear, namely, bow ties and bolo ties; clothing, footwear and headwear for women, men, boys and girls, namely, stockings, tights; clothing, footwear and headwear for women, men, boys and girls, namely, hats, caps, scarves, shawls, coats, outer coats, vests, sweaters; clothing, footwear and headwear for women, men, boys and girls, namely, dresses, skirts, t-shirts, beach and swimming cover-ups; clothing, footwear and headwear for women, men, boys and girls, namely, rainwear, rain coats, ponchos, tank tops, camisoles; tennis and golf apparel, namely, dresses, tops, skirts, pants, and shorts; biking and running and yoga apparel, namely, tops, tank tops, skirts, pants, short pants, shorts and jackets; footwear, namely, shoes, active sport shoes, sneakers, boots, slippers; blazers, pants, capes, socks, gloves; underwear; underwear, sleepwear and loungewear for men and boys, namely, briefs, boxer shorts; underwear, sleepwear and loungewear for men and boys, namely, athletic underwear, sport knit shirts; underwear, sleepwear and loungewear for men and boys, namely, t-shirts, tank tops, undershirts, basic underwear; underwear, sleepwear and loungewear for men and boys, namely, robes, knitted and woven sleepwear, sleep shirts, pajama tops, pajama bottoms; underwear, sleepwear and loungewear for men and boys, namely, breakfast jackets, smoking jackets, bed jackets, cover-ups; knitted and woven loungewear, lounging pants, and tops, lounge jackets; intimate apparel and bodywear for women and girls, namely, underwear, sleepwear and loungewear; belts; belts [clothing]

Classification kind code

11

Class [029]
Dairy substitutes, namely, artificial cream, hazelnut milk, soy milk, coconut oil for food, coconut butter; dairy products based on milk substitutes; plant based milk substitutes; plant-based milk substitutes containing oats; oat milk [milk substitute]; oat-based beverages and drinks for use as a milk substitute; milk substitute based beverages and drinks [milk substitute predominating]; almond milk, almond milk-based beverages; coconut milk, coconut milk-based beverages; hemp milk used as milk substitute; peanut milk, peanut milk-based beverages; rice milk, rice milk for use as milk substitute; soya milk, soya bean milk, soya milk [milk substitute]; functional oat milk beverages; fruit-flavored oat-based drinks being milk substitutes; milk substitute-based drinks containing coffee; yoghurt substitutes; yoghurt substitutes containing oats; plant-based milk substitutes for making yoghurt; oat-based yoghurt substitute; dairy-free and lactose-free oat-based yoghurt and drinking yoghurt; yoghurt and drinking yoghurt substitutes containing oats; fruit-flavored yoghurt substitutes; fruit-flavored yoghurt substitutes containing oats; sour milk substitutes; sour cream substitutes; sour milk substitutes containing oats; sour cream substitutes containing oats; cream substitutes, namely, cream cheese substitutes, whipped cream substitutes and plant-based cream substitutes; crème fraiche substitutes; cream substitutes containing oat; crème fraiche substitutes containing oats; non-dairy creamer; oat-based cooking cream and creamer; vegetable based cream; butter substitutes, margarine substitutes; oat-based butter substitutes; oat-based margarine substitutes; dairy substitutes cheese products; dairy substitutes cheese mixtures; dairy substitutes cheese powder; cheese substitutes; oat-based cheese; instant dairy substitute cheese powder; instant plant-based cream substitute powder; instant plant-based milk powder; plant based milk substitute powder, plant based milk substitute powder for food and nutritional purposes; cream substitute powder; plant-based milk substitute powder flavored with chocolate and vanilla for making drinks; vegetable powders; coconut milk powder; compotes, fruit and vegetable spreads; processed fruit, namely, frozen fruit, dried fruit, canned fruit and candied fruit; fruit chips; fruit-based snack foods; fruit juices for cooking; vegetable juices for cooking; vegetable juice concentrates for food; low calorie oat-based and vegetable-based dairy substitute products; high-protein oat-based drinks [milk substitutes]; high-protein oat-based drinks in the nature of milk substitutes with added vitamins and minerals; soup powders

Classification kind code

11

Class [030]
Flour, oat-based food and foodstuffs, namely oatmeal, oat flakes, oat-based bars; oatmeal, rolled oats; cereals, namely, oat bran cereals, processed cereals, namely, breakfast cereals; food preparations and foodstuffs made from cereals, namely, oat bran cereals, processed cereals, namely, breakfast cereals; crisps made of cereals; breakfast cereals; breakfast cereals containing fibre; breakfast cereals containing a mixture of fruit and fibre; cereal flakes; muesli consisting predominantly of cereals; cereal bars and energy-bars; cereal powders; oat flakes; muesli; oat-based gruel; snack foods consisting principally of grain; snack foods consisting principally of extruded cereals; cereal snacks; snack foods and snack products made from cereals; snacks made from muesli; snack foods made of whole wheat; bread; wholemeal bread and bread mixes; wholewheat bread and crisps; biscuits; pastry and plant-based sugar confectionery; oat-based cake mixes, oat-based biscuit mixes; coffee; decaffeinated coffee; instant coffee; coffee (roasted, in powder form); artificial coffee; coffee drinks and beverages; coffee-based drinks and beverages; coffee-based drinks and beverages containing milk substitutes; pancakes; waffles; pancake batter; liquid batter for making pancakes; oat-based pancakes; oat-based waffles; oat-based pancake batter; oat-based liquid batter for making pancakes; powdered preparations containing cocoa for use in making beverages; food dressings in the nature of sauces, namely, cooking meal preparation sauces for combination with other cooked ingredients to yield completed food dishes; pasta sauces and savoury sauces used as condiments, namely chutneys, ketchup, mustard, relish, horseradish, hot sauce, chilli sauce, mayonnaise, aioli, white sauce, barbecue sauce, bearnaise sauce, hollandaise sauce, remoulade and dipping sauce; cooking sauces, namely, plant-based sauces; prepared foodstuffs in the form of sauces, namely, meal preparation sauces for combination with other cooked ingredients to yield completed food dishes, salad dressings, pasta sauces and savoury sauces used as condiments, namely chutneys, ketchup, mustard, relish, horseradish, hot sauce, chilli sauce, mayonnaise, aioli, white sauce, barbecue sauce, bearnaise sauce, hollandaise sauce, remoulade and dipping sauce ; oat-based sauces; oat-based custard; oat-based vanilla custard; oat-based vanilla sauce; ice cream substitute; ice cream; ice cream made from milk substitutes; non-dairy ice cream; oat-based ice cream; oat-based flavoured ice-cream; oat-based fruit ice-cream; flavoured ice-cream; fruit ice-cream; soy-based ice cream; milk substitutes frozen yoghurt; non-dairy frozen yoghurt; fermented foodstuffs based on oats, namely, oat-based soy sauce; acidified food-stuffs based on oats, namely, meals consisting primarily of acidified oats; low calorie oat-based grains and cereal products, namely, energy bars and cereal based snack food; oat-based food spread

Classification kind code

11

Class [032]
Preparations for making beverages, namely, preparations for making fruit beverages, fruit-based and fruit-flavored beverages, vegetable juices, smoothies, soya-based beverages not being milk substitutes, whey beverages, isotonic beverages and sports beverages; non-alcoholic beverages, namely, non-alcoholic malt syrup-based beverages, non-alcoholic malt powder-based beverages, non-alcoholic fruit-based beverages, non-alcoholic water-based beverages, soft drinks and carbonated water beverages, non-alcoholic beverages containing fruit juices, non-alcoholic beverages flavored with coffee, non-alcoholic beverages flavored with tea; non-alcoholic drinks, namely, non-alcoholic isotonic drinks, non-alcoholic carbonated drinks and energy shots; oat-based beverages, namely, isotonic non-alcoholic drinks, carbonated non-alcoholic drinks and energy shots; oat-based natural energy drinks; oat-based breakfast drinks; oat-based fruit beverages; oat-based smoothie beverages; oat-based fruit and berry drinks and beverages; low calorie oat-based drinks and beverages, other than milk substitutes; energy drinks; energy drinks containing caffeine; recovery drinks; sports drinks; mineral enriched beverages; mineral enriched water-based beverages; nut and soy based beverages; powders for the preparation of beverages, namely, powders used in the preparation of soft drinks, powders used in the preparation of fruit-based drinks and beverages; high-protein oat-based drinks [not milk substitutes]; high-protein oat-based drinks in the nature of beverages with added vitamins and minerals [not milk substitutes]; powders for the preparation of beverages, namely, powders for the preparation of fruit beverages and powders for the preparation of vegetable beverages; powders for use in preparation of fruit based beverages; oat-based drinks in powder form

Classification kind code

11

Class [035]
Business management of wholesale and retail outlets; retail services in relation to food and foodstuffs, beverages and drinks, food supplements and dietary food supplements, dietary supplements and dietetic preparations; retail services in relation to functional foods, functional health foods and functional beverages, slimming nutritional supplement food and beverages; retail services in relation to dairy substitutes and dairy product substitutes, processed grains, oats and oat-based products; retail services in relation to books, bumper stickers, cards, calendars, printed recipe cards, printed matter, posters, pens, photographs, recipe books, stickers, prints, adhesive stickers, magazines; retail services in relation to apparatus for recording, transmission or reproduction of sound and images, namely, digital audio tape players, digital audio players, cd players, portable multimedia players, namely, MP3 players, portable music players; retail services in relation to gloves, belts, wallets, hand bags, cases and bags; retail services in relation to software, eyewear, clothing, footwear, headwear; retail services in relation to precious metals, key rings, cuff links, tie pins, tie clips, clocks, watches, jewelry and precious stones; online retail services relating to food and foodstuffs, beverages and drinks, food supplements and dietary food supplements, dietary supplements and dietetic preparations; online retail services relating to functional foods, functional health foods and functional beverages, slimming nutritional supplement food and beverages; online retail services relating to dairy substitutes and dairy product substitutes, processed grains, oats and oat-based products; online retail services relating to apparatus for recording, transmission or reproduction of sound and images, namely, digital audio tape players, digital audio players, cd players, portable multimedia players, namely, MP3 players, portable music players; online retail services relating to gloves, belts, wallets, hand bags, cases and bags; online retail services relating to software, eyewear, clothing, footwear, headwear; online retail services relating to precious metals, key rings, cuff links, tie pins, tie clips, clocks, watches, jewelry and precious stones

Classification kind code

11

Class [039]
Freight transportation by boat, rail and truck and delivery of goods; packaging and storage of food and beverages

Classification kind code

11

Class [041]
Education services relating to nutrition; dietary education services; providing of training in the field of personal health care and nutrition; provision of instruction relating to nutrition; instruction in nutrition [not medical] and instruction in diet [not medical]; training related to nutrition and diet

Classification kind code

11

Class [043]
Provision of food and drink, namely, catering for the provision of food and beverages; café services and cafeteria services; cafés and cafeterias; take away food and drink services; take away café and cafeteria services

Classification kind code

11

Class [044]
Dietary and nutritional guidance; health counselling, namely, public health counselling, dietary health counselling; nutritional advice; nutritional advisory services; food nutrition consultation; providing nutritional information about food

Classification kind code

11

Mark Details

Serial Number

2073246

Mark Type

Trademark

Legal History

Show more

Action TakenStatus
Submitted for opposition 22
on 4th Apr 2022		Search Recorded
Submitted for opposition 257
on 3rd Mar 2022		Designation Notification - Madrid Protocol
Submitted for opposition 256
on 28th Oct 2021		Notification of Possible Opposition Sent
Submitted for opposition 135
on 26th May 2021		Amendment to Application
Submitted for opposition 210
on 3rd May 2021		IR Correction
Submitted for opposition 257
on 24th Dec 2020		Designation Notification - Madrid Protocol
Submitted for opposition 31
on 24th Dec 2020		Formalized
Submitted for opposition 1
on 23rd Dec 2020		Created
Submitted for opposition 30
on 8th May 2020		Filed
Submitted for opposition 228
on 8th May 2020		International Registration