Compact discs, video disks, DVDs and CD-roms featuring music, dramatic works, books read aloud, poems, stories, novels, games, literary works, films, cartoons, documentaries and television programs; electronic publications in the nature of books in the fields of fiction and non-fiction on a variety of topics and in the field of games, cultural activities, education and entertainment; electronic publications, namely, works of fiction and non-fiction on a variety of topics which are shorter than book length and in the field of games, cultural activities, education and entertainment; digital music, image, sound and video recordings relating to books in the fields of fiction and non-fiction on a variety of topics and in the field of games, cultural activities, education and entertainment; digital music, image, sound and video recordings relating to books in the fields of fiction and non-fiction on a variety of topics and in the field of games, cultural activities, education and entertainment; pre-recorded digital music, images, sound and video recordings relating to books in the fields of fiction and non-fiction on a variety of topics and in the field of games, cultural activities, education and entertainment; audio books; electronic books; cinematographic films; animated motion pictures; animated television programs; cartoon strips; electronic downloads, discs and tapes, all featuring recorded cartoons; motion pictures and television programs in the nature of cartoons; pre-recorded DVDs, digital recordings and electronic downloads containing pre-recorded television programmes in the fields of fiction and non-fiction and in the field of games, cultural activities, education and entertainment; pre-recorded DVDs, digital recordings and electronic downloads containing animated television programs in the fields of fiction and non-fiction on a variety of topics and in the field of games, cultural activities, education and entertainment; downloadable electronic publications in the nature of books in the fields of fiction and non-fiction on a variety of topics; downloadable electronic publications, namely, works of fiction and non-fiction on a variety of topics which are shorter than book length; downloadable digital media namely e-books, audio books, journals, electronic publications, podcasts, video podcasts, webcasts, containing text, music, images, sound and video recordings in the fields of fiction and non-fiction and in the field of games, cultural activities, education and entertainment; webcasts, namely downloadable webcasts in the fields of fiction and non-fiction on a variety of topics and in the field of games, cultural activities, education and entertainment; podcasts, namely downloadable podcasts in the fields of fiction and non-fiction on a variety of topics and in the field of games, cultural activities, education and entertainment; video podcasts, namely downloadable video podcasts in the fields of fiction and non-fiction on a variety of topics and in the field of games, cultural activities, education and entertainment; electronic recorded data namely e-books, audio books, journals, electronic publications, podcasts, video podcasts, webcasts containing text, music, images, sound and video recordings in the fields of fiction and non-fiction on a variety of topics and in the field of games, cultural activities, education and entertainment; electronic databases containing information in the fields of fiction and non-fiction on a variety of topics and in the field of games, cultural activities, education and entertainment; teaching apparatus and instruments namely manuals, textbooks, study guides, audio and video presentations, slides, notes and resource packs consisting of study books, information pamphlets and stationery, namely pens, pencils, writing paper, notepads, folders, notebooks, stencils, envelopes, stickers; audio and visual teaching apparatus in the fields of fiction and non-fiction and in the field of games, cultural activities, education and entertainment namely e-books, audio books, journals, electronic publications, podcasts, video podcasts and webcasts containing fiction and non-fiction books and books information; computer games; educational computer games; downloadable computer games; downloadable software in the nature of mobile applications for reading, viewing, listening to or interacting with electronic, digital, audio, video or multimedia books; apparatus and instruments all for the recording, reproduction and transmission of sound, images, video and data namely electronic book readers; computer software for enabling transmission, storage, sharing, collection, editing, organizing and modifying namely audio, video, messages, images and other computer files for use in social networking, online chats and interactive gaming, for use in creating social networking databases and for use in social networking database management; computer software for creating searchable databases of information and data for peer-to-peer social networking databases; software applications, all being readable or downloadable from the Internet or via mobile phones, tablet computers and personal digital assistants for accessing, browsing, purchasing, downloading and reading fiction and non-fiction publications and information on the same; prints, namely graphic prints and canvas prints; post cards; cardboard articles namely post cards and bookmarks; printed matter namely printed books, printed calendars, printed periodicals, printed leaflets, printed journals, printed magazines, catalogues, posters, maps, colouring books and note books; books; series of books; annuals namely periodical publications; printed publications in the field of fiction and non-fiction on a variety of topics and in the field of games, cultural activities, education and entertainment; comic books; song books; note books; magazines; newsletters; albums; periodicals; journals; catalogues; manuals; maps; pamphlets; leaflets; posters; stationery namely, pens, pencils, writing paper, notepads, folders, notebooks, stencils, envelopes, stickers; drawing materials namely, pencils, crayons, drawing paper, drawing boards, drawing pads; writing instruments; pens; pencils; instructional and teaching materials namely books, pamphlets, guidebooks, study guides, handbooks and textbooks; printed publications being instructional and teaching materials in the form of games; book marks; drawings; paintings; pictures; canvas boards; framed and unframed prints; gift wrap; wrapping paper; note pads; decalcomanias; decorative transfers; rulers; erasers; stickers

Sale of books, printed matter, CDs, DVDs, audio books, audio CDs, eBooks, electronic publications, downloadable electronic publications, podcasts, blogs, software applications which are readable or downloadable from the Internet or via mobile communications devices, computer programs, canvas boards and framed and unframed prints; retail services of a bookseller; retail services in the fields of books, printed matter, CDs, DVDs, audio books, audio CDs, electronic publications, downloadable electronic publications, eBooks, podcasts, blogs, book and gift vouchers, software applications which are readable or downloadable from the Internet or via mobile communications devices, computer programs, canvas boards and framed and unframed prints, all provided by way of stores, shops and retail outlets, by mail order, by telephone sales, by online catalogue, by way of a general interest web site or by way of a specialist web site; sales and online sales of books, printed matter, CDs, DVDs, audio books, audio CDs, eBooks, electronic publications, downloadable electronic publications, podcasts, blogs, software applications which are readable or downloadable from the Internet or via mobile communications devices, computer programs, canvas boards and framed and unframed prints; advertising namely advertising the books of third party authors and the wares and services of others; business management; business administration; computerised data storage services; organisation, operation and supervision of loyalty and incentive schemes; advertising services provided via the Internet for others; production of television and radio advertisements; provision of business information services in the field of publishing; publishing services namely, book publishing, magazine publishing, publishing of fiction and non-fiction on a variety of topics, electronic publishing of books and magazines, electronic publishing of fiction and non-fiction on a variety of topics; publication of magazines, texts, books and printed matter; electronic publishing services namely online electronic publishing of books, magazines and fiction and non-fiction on a variety of topics; providing access to digital music websites on the Internet or via a global communication network; providing online-non-downloadable books; providing online non-downloadable journals; providing on-line databases and directories relating to fiction and non-fiction on a variety of topics and in the field of games, cultural activities, education and entertainment; provision of non-downloadable electronic publications, digital media and recordings relating to fiction and non-fiction on a variety of topics and in the fields of games, cultural activities, education and entertainment; provision of non-downloadable media and recordings containing sound, images, text, information or software relating to fiction and non-fiction on a variety of topics and in the field of games, cultural activities, education and entertainment; book club services; advice and assistance in the selection of books; supply services for books; supply services for books to educational establishments; provision of information to customers on books; education services namely, education courses, education events, education seminars and education information in the field of books, literary works, authors, writers, illustrators, characters, skills for writers, literacy and education; entertainment services namely, book readings, book fairs, author meet and greet services, provision of podcasts, video podcasts and webcasts of book readings, book reviews, author interviews; cultural activities namely organising and managing live events namely read-a-thons, literary festivals, author meet and greet events, presentations, interviews and discussions on the subject of books, publishing, literary works, authors, writers, illustrators, characters, writing skills, literacy; providing access to online computer games relating to books, literary works, characters, authors, writers, illustrators, literacy and education; provision of online non-downloadable games via mobile and computer networks; computer assisted education services namely, providing online courses and educational and information materials on the topics of books, literary works, authors, writers, illustrators, characters, skills for writers, literacy, education and entertainment; streaming of audio, video, still and moving images, webcasts, podcasts, video podcasts and data via the Internet featuring books, publishing, literary works, authors, writers, illustrators, characters, writing skills, literacy, presentations, interviews and discussions on the subject of books, music, movies and news; streaming of television shows and movies via the Internet; organization, production and presentation of shows, competitions, games, concerts, exhibitions and events relating to books, literary works, authors, writers, illustrators, characters, skills for writers, literacy, education and entertainment; presentation of live performances namely book readings, author meet and greets, interviews and discussions, plays, stage shows, on the subject of books, literary works, authors, writers, illustrators, characters, skills for writers, literacy, education and entertainment; entertainment meet and greeting services with authors, illustrators and costumed characters; film and animation production services; production of television programmes; providing information via a global computer network pertaining to educational curriculum programs and materials, instructional activities, and publishing; providing information via a global computer network pertaining to books in printed and digital format, audiobooks, authors, music, pre-recorded audiovisual works and magazines